Shivraj Roy
@shivrajroy
I’m a product designer improving usability and accessibility, digitizing transportation, and optimizing conversion through research-led design.
IndiaWhat I'm looking for
I’m a Product Designer focused on user-centered design and seamless workflows that make complex services feel effortless. Currently at Chalo, I help digitize urban transportation across India by turning high-volume operations into clear, usable experiences.
In my recent work, I redesigned the electronic ticketing experience to reduce ticketing task time by 30%. I also led the end-to-end design of an intercity bus ticketing workflow for conductors, owning discovery, wireframing, high-fidelity prototyping, and usability validation with on-ground users.
I build consistency at scale. At Chalo, I designed an operations management dashboard for fleet managers to oversee bus operations, fare collection, and revenue tracking by consolidating multi-source data into actionable, responsive views—and I built an atomic design system across apps and web dashboards to establish a single source of truth across 3+ product surfaces.
Previously at Cars24 Arabia (UAE), I increased purchase funnel conversion by 23% through end-to-end design of B2C iOS and responsive web flows, refining CTA strategy, checkout, payment/financing, and post-purchase retention. I also run A/B tests and validate design hypotheses with analytics and competitive benchmarking, and I’ve delivered accessibility improvements to WCAG 2.1 AA compliance during earlier B2B dashboard work.
Experience
Work history, roles, and key accomplishments
Reduced ticketing task time by 30% by redesigning the electronic ticketing experience for high-volume daily transactions. Designed an operations management dashboard for fleet managers to oversee bus operations, fare collection, and revenue tracking — consolidating multi-source data into actionable, responsive views. Built an atomic design system for apps and web dashboards — establishing a single
Digitising urban transportation for India.
Designing better commutes for the mass.
Product Designer
Cars24 Arabia
Oct 2022 - Jun 2024 (1 year 8 months)
Led end-to-end design for the B2C iOS and responsive web purchase funnel, increasing conversion by 23%. Ran A/B tests and used analytics and competitive benchmarking to iterate on high-impact surfaces, and migrated car servicing to a digital-first eCommerce experience.
Increased purchase funnel conversion by 23% by leading end-to-end design of the B2C iOS and responsive web app — refining CTA strategy, checkout flows, payment and financing experiences, and post-purchase retention. Ran A/B tests, analytics, and competitive benchmarking (GA, Clarity-style heatmaps, funnel analysis, Mobbin) to validate design hypotheses post-launch and iterate on high-impact surfac
Worked for a Mining Industry Based in Australia @Alcoa
-Worked closely with stakeholders, understanding their visions and worked on the workflows into an easy to use solution.
- Re-designed an existing website by conducting heuristic evaluation.
Created a POC for a Finance tracking Web-App.
User Research for a cab service app, which is a one stop solution for both private car drivers and cab
Worked closely with stakeholders in designing UI designs for the product websites.
Designed a feature for an internal app which helped the RMs to create a profile for their clients fast and easy. And Increased the profile completion efficiency by 30%.
Education
Degrees, certifications, and relevant coursework
Dhirubhai Ambani University
M.Des, Communication Design
St. Xavier's College
B.Des in Animation
St. Xavier's College (Autonomous), Kolkata
Bachelor of Science, Animation
Dhirubhai Ambani University
Master of Design
2019 - 2021
St. Xavier's College
Bachelor of Design, Animation
Earned a B.Des in Animation from St. Xavier's College.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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