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Sithum Fernando

@sithumfernando

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Senior SEO Specialist and Digital Marketing Expert with 15+ years experience.

Zimbabwe

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What I'm looking for

I am looking for a role that values creativity and strategic thinking, where I can leverage my SEO expertise and content strategy skills to drive engagement and growth.

I am a Senior SEO Specialist and Digital Marketing Expert with over 15 years of experience in ranking content, shaping narratives, and building brands. As a published author and legal scholar, I have a unique ability to turn complex briefs into content that not only ranks but also resonates and converts. My journey has taken me from writing for governments and NGOs to founding self-funded ventures that solve real-world problems through words and code.

Throughout my career, I have crafted SEO-optimized content that drives engagement and conversion. At Harget.org, I delivered high-ranking blog articles aligned with Google's latest algorithms, while my role as Founder and Content Director at WordToWordToWord allowed me to build and maintain top-ranked articles in the health and productivity niche. My expertise extends to UX-focused communication, where I lead the development of a productivity SaaS tool, integrating keyword targeting and user behavior insights into our content strategy.

Experience

Work history, roles, and key accomplishments

Current

Founder, Developer & Product Content Lead

Current

FreeChecklistApp.com

Jan 2023 - Present (2 years 7 months)

Led development, content strategy, and UX-focused communication for a productivity SaaS tool. Created marketing copy, blog posts, and support documentation for user engagement.

SaaS Content Strategy Communication Keyword Targeting

Current

Author – “The Circle of Life”

Current

Self-Published

Jan 2022 - Present (3 years 7 months)

Published long-form sociopolitical commentary blending religion, law, and human rights, showcasing advanced narrative construction and persuasive writing. Engaged with global readers through a cross-cultural and philosophical lens.

Persuasive Writing Voice Development Social Media Strategy

Current

Content & Communications Consultant

Current

Freelance

Jan 2021 - Present (4 years 7 months)

Developed brand messaging, pitch content, and digital voice for early-stage, self-funded ventures across health tech, e-governance, and digital education. Shaped landing pages, brand stories, and UX copy for various platforms.

UX Copy

Current

Founder & Content Director

Current

WordToWordToWord

Jan 2017 - Present (8 years 7 months)

Spearheaded a niche blog focused on health, performance, and productivity, building and maintaining #1 Google-ranked articles as a writer and SEO strategist. Managed content calendar, CMS backend, and digital traffic strategy.

SEO Strategy Content Management Lead Magnets

SEO Specialist

Harget.org

Oct 2022 - Aug 2023 (10 months)

Crafted SEO-optimised content for affiliate marketing campaigns that ranked and converted. Delivered high-ranking blog articles aligned with Google's latest algorithms.

SEO Content Creation Keyword Research Competitor Analysis Performance Metrics

Education

Degrees, certifications, and relevant coursework

BRAC University

Master of Development Management & Practice, Development Management & Practice

2014 - 2016

Grade: 3.43/4.00

Completed a Master's degree focusing on development management and practice. Achieved a CGPA of 3.43 out of 4.00, demonstrating strong academic performance in the field.

University of Manchester

Bachelor of Laws, Law

2009 - 2012

Undertook a Bachelor of Laws program, gaining a comprehensive understanding of legal principles and practices. Developed strong analytical and research skills essential for legal scholarship.