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Sirine Abdallah

@sirineabdallah

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Enthusiastic marketing analyst with a passion for data analysis.

Tunisia

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing and analytical skills while fostering a collaborative and innovative company culture.

I am an enthusiastic and motivated marketing analyst with a solid foundation in computer science and marketing. My passion lies in digital marketing analysis, where I leverage my strong creative and analytical skills to drive impactful results. Currently, I am honing my expertise in SEA and social media campaign analysis, focusing on data visualization and optimization strategies.

With experience in statistical analysis and SEO strategy development, I have successfully implemented and managed various digital marketing campaigns. I am proficient in tools such as Looker and Power BI, which I use for data analysis and reporting. My goal is to continue building valuable expertise in the marketing domain, contributing to innovative projects that enhance brand visibility and engagement.

Experience

Work history, roles, and key accomplishments

Current

Marketing SEO SEA Analyst

Current

MSL Office _ BANGCOOK

Jan 2024 - Present (1 year 4 months)

Performed SEA and social media campaign analysis and optimization. Developed and executed SEO strategies, managing Google Tag Manager for data analysis and reporting using Looker.

SEA Campaign Optimization SEO Strategy Google Tag Manager Looker Power BI Statistical Analysis Data Visualization

Current

Digital Marketer

Current

Freelance

Jan 2020 - Present (5 years 4 months)

Managed and optimized SEA and Meta ads campaigns, alongside developing and executing SEO strategies. Developed WordPress showcase sites, managed e-merchandising, and handled customer service via email marketing.

Web Master SEA Meta Ads SEO Strategy Community Management WordPress WooCommerce Email Marketing HubSpot

Education

Degrees, certifications, and relevant coursework

Institute of Higher Commercial Studies of Sfax

Master in Marketing Management, Marketing Management

Completed a Master's degree focusing on advanced marketing strategies and management principles. Gained expertise in market analysis, digital marketing, and strategic planning.

Higher Institute of management of Tunis

Bachelor in Computer Science Applied to Management, Computer Science Applied to Management

Acquired foundational knowledge in computer science with a focus on management applications. Developed skills in data analysis, web development, and database management relevant to business operations.