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Silvia OlayaSO
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Silvia Olaya

@silviaolaya

Instructional designer at McGraw Hill, reviewing AI-generated learning content for quality and accuracy.

Spain
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At McGraw Hill, I designed and managed e-learning editorial projects, turning existing publishing materials into digital learning content and reviewing multimedia courses. I also worked with authors and service providers, and supported projects through editing and delivery.

In my current freelance work at McGraw Hill, I review content generated in A2R Studio for quality and accuracy, working with technical reviewers to check it against project guidelines. I upload approved documents to Alfresco CMS; at TELUS Digital, I work as an Online Data Analyst.

My work bridges instructional design and AI data evaluation. I draw on frameworks including ADDIE, adult learning, and UDL, and use authoring and learning platforms such as Articulate 360, Rise 360, and Moodle.

Experience

Work history, roles, and key accomplishments

TELUS Digital logoTD
Current

Online Data Analyst

Sep 2026 - Present (2 months)

Worked as Online Data Analyst at TELUS Digital.

MH
Current

AI generated content reviewer

Mar 2026 - Present (8 months)

▪ Reviewing content generated in A2R Studio to evaluate its quality and accuracy.
▪ Working with SME's (mainly technical reviewers) to verify the content, and to be sure that the format and structure fit with the project's guidelines.
▪ Finally, uploading documents to Alfresco CMS and adding custom properties to files.

MH

Instructional Designer & Module Manager - External Editor

May 2021 - Jun 2025 (4 years 1 month)

▪ Working in eLearning editorial projects as Freelance Instructional Designer & Module Manager.
▪ Managing other Instructional Designer’s projects.
▪ Support Leader Editor to achieve team goals and project’s schedule.
▪ Reviewing and proofreading multimedia eLearning courses.
▪ Editing documents with IsEazy Author and Articulate 360, uploading extra materials to Moodle.
▪ Oversee video tutorial

ED

CEO & CMO

Editopia Digital

May 2013 - Jan 2025 (11 years 8 months)

Editopia was entrepreneurship I'd founded to reinvent myself as publishing professional. Last years, I've developed more the Digital Marketing & Social Media Management side of the business.
At the beginning, in 2013, the main point of it was the blog as a researching diary about new editorial opportunities and trending topics on the publishing world. The Editopia blog was also an amazing tool to

MH

Contributing Author

Aug 2024 - Sep 2024 (1 month)

Working on eLearning editorial projects as a Contributing Author.
Main duties:
1. Review and proofread pre-existing publishing materials from paper book projects to transform them accurately for digital platforms.
2. Create new content to complete the overall teaching structure required by the Client (a very prestigious private Spanish University).

NU

CEO & FOUNDER

Nutritopia

Nov 2022 - Jun 2023 (7 months)

Digital Marketing and Social Media development of contents to spread the word about healthy lifestyle. Graphic & web design, Reels & IGTV production, SEO optimization, Google Ads Campaings, Brand creation & implementation.

FI

Copywriter & Community Manager - Several Instagram Accounts

Facebook e Instagram

Sep 2019 - Apr 2021 (1 year 7 months)

Digital Marketing Consultant. Social Media development for small businesses and entrepreneurs.
Digital Marketing projects development and consultancy. Email Marketing, blog post copywriting,
graphic & web design, Reels & IGTV production, interactive business powerpoints, etc.

AM

Website Developer

Amasana

Oct 2019 - Dec 2019 (2 months)

Domain & hosting registration, Wordpress install, and setup. To select a premium template, install and change settings of the template to create the whole website. Advisory service to help a professional photographer know the objectives and assist her with visual ideas to develop and select the best places to get the shots. To edit all photos to fit them on Revolution Slider and other photo galler

LS

Freelance Marketing Writer

LOWPOST SL

Nov 2017 - Jul 2019 (1 year 8 months)

To write online marketing post for contents marketing professional platform LOWPOST: the most of them are related to this subjects: SEO, SEM, SMM, Contents Marketing, Social Media Marketing, WordPress and CMSs, eCommerce tips and strategies, B2B and B2C marketing, New Technologies (AI, PLN, CDN, etc).
Occasionally, I also write about web design & graphic design and law regulations related to onl

SN

Freelance writer and Community Manager

Sintalia Network

Nov 2010 - Sep 2011 (10 months)

Writing articles about Insurance products for new web portal that will be soon commercially launch.
Social Media Management for perfumes e-commerce

ES

Editorial Manager and co-founder

Estudio177.com

Jul 2009 - Jun 2011 (1 year 11 months)

Estudio177 is an spanish-argentinian entrepreneurship I've founded with experienced and successful illustrator Pablo Blasberg.
We offer several publishing services such as graphic design, illustration, infography, video creation&production, editing and proofreading.
Project management for both print and online contents.
SM Contents generation & Social Media Marketing
Our clients are world leading

PS

Editor and project manager

Prisacom - Santillana

Apr 2010 - Jul 2010 (3 months)

Editor at Professional Education Division (textbooks)
• Project/time management and general editorial management duties such as liaising with authors regarding content and implementing changes.
• Contents definition and illustration selection.
• Disciplines: Information Technology and Human Resources

Oxford University Press logoOP

Editor

Nov 2008 - Apr 2009 (5 months)

• For student books: proofreading and support to Leader Editor
• For teacher books: author & contents management, proofreading
Disciplines: Philosophy and Labor & Career Advise

Education

Degrees, certifications, and relevant coursework

PR

PREPLY

English C1 Level - Online Course, Languages Learning

2022 -

LH

Learning Heroes

IA Heroes Live

GS

Google Digital Academy (Skillshop)

Google Analytics

Sep 2020 · Expired Sep 2023

EM

Escuela de Sistemas Informáticos de Madrid

Graphic Design & Desktop Publishing

1998 - 1999

Graphic Design Theory & Practice using Adobe Creative Suite, Corel Draw, Quark XPress.

Universidad Complutense de Madrid logoUM

Universidad Complutense de Madrid

Journalism

1993 - 2000

IS

IM Digital Business School

Social Media Strategist & Community Manager Program

2010 - 2010

Web 2.0, Social Media Marketing, SM Platforms, SM Marketing Plan, SM Optimization, SM Metrics

WE

Weekend Emprende

Entrepreneurship course, Lean StartUp and Business Canvas Model

2014 - 2014

TM

Telefonica Universitas - Miriadax

Digital Marketing 4th Edition

2018 - 2018

30 hours (1st to 15th October 2018)
- Digital Marketing basics.
- Digital Marketing Plan.
- Selling Platform design&implementation.
- Social Media & Contents Marketing.
- Traffic driving techniques.
- Measurement, automation and monitoring tools.

Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) logoUU

Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)

SEO: search engine optimization

2018 - 2018

30 hours (15th to 25th October 2018)
- Positioning and search engines.
- Google's algorithm and its variables.
- Link building strategy.
- International and mobile SEO.
- Another tools for SEO.
- SEO best practices.

LI

LinkedIn

Fundamentos del marketing online: Content marketing

Jul 2019

SP

Shaw Academy - Photo

SmartPhone Photography

2020 - 2020

DO

Domestika

Instagram Strategic Marketing for Brands Development

2020 - 2020

LI

LinkedIn

Fundamentos del marketing online: Email marketing

Aug 2020

SM

Shaw Academy Marketing

English Diploma - IELTS, English Language

2020 - 2021

LI

LinkedIn

Metodologías para educación y tecnología

Nov 2022

LI

LinkedIn

Marketing online avanzado: ROI en redes sociales

Nov 2022

LI

LinkedIn

Crea contenidos para e-learning con Adobe Captivate

Nov 2022

LI

LinkedIn

Aprende Google Tag Manager

Oct 2024

LI

LinkedIn

Descubre Windows Copilot

Oct 2024

GE

Genially

Genially Wonderfest 2026

Oct 2026

UD

Udemy

The Complete Instructional Designer Course

Aug 2026

GE

Genially

Curso intermedio de Genially

Aug 2026

UD

Udemy

2D CHARACTER ANIMATION Course with VYOND

Aug 2026

LI

LinkedIn

Figma esencial

Jun 2026

LI

LinkedIn

Diseño instruccional: Estudiantes adultos

Jun 2026

UD

Udemy

Curso completo de NotebookLM

Jul 2026

UD

Udemy

NotebookLM de Cero a Experto: Productividad lOx con Google

Jul 2026

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