Silke Van Parijs
@silkevanparijs
Multilingual video strategist and conversion copywriter specializing in YouTube growth and content editing.
What I'm looking for
I am a multilingual video strategist and conversion copywriter with hands-on experience growing YouTube channels and producing polished video content. I run Silken Story, delivering video editing, thumbnail design and YT strategy for creators with audiences up to 346K subscribers.
I also write conversion-led copy for agencies and luxury hospitality brands through ItaluxCopy, working on projects for clients such as Access Italy and Girolibero. My background in applied linguistics and tourism supports a strong editorial sensibility across languages.
As a project manager and team lead, I managed a team of 45 freelancers curating translations and overseeing copy projects, bringing structure and clear processes to distributed teams. I use tools like DaVinci Resolve Studio, Adobe CC, Frame.io, Notion and Trello to streamline production and feedback.
I’m a collaborative problem-solver who values digital organisation and clear communication; I focus on creating engaging hooks and retaining audience attention across blogs, newsletters, video scripts and social media posts.
Experience
Work history, roles, and key accomplishments
Video Strategist & Editor
Silken Story
Jan 2021 - Present (5 years 1 month)
Provide video editing, YouTube strategy, and thumbnail design for personal brands, driving audience retention for channels with up to 346K subscribers. Manage creative delivery and revisions to increase viewer engagement across clients.
Conversion Copywriter
ItaluxCopy
Jan 2021 - Present (5 years 1 month)
Wrote conversion-focused copy for a branding agency and luxury hospitality clients, improving messaging and SEO for brands like Access Italy and Girolibero. Delivered brand and web copy that supported bookings and engagement.
Project Manager & Team Lead
Word Atlas
Jan 2022 - Jan 2023 (1 year)
Managed a team of 45 freelancers at a translation agency, curating translations and overseeing copywriting and project delivery for clients including the European Parliament. Improved coordination and quality across multilingual projects.
Education
Degrees, certifications, and relevant coursework
Howest
Bachelor's Degree, Tourism and Recreational Management
2016 - 2018
Completed a Bachelor's Degree in Tourism and Recreational Management from 2016 to 2018.
Ghent University
Bachelor's Degree, Applied Linguistics
2013 - 2015
Completed a Bachelor's Degree in Applied Linguistics focusing on Dutch, English, Italian, and Spanish from 2013 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
silkenstory.comPortfolio
silkenstory.comJob categories
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