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Siji Ibukun

@sijiibukun

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Senior product designer crafting intuitive, high-impact experiences across fintech, AI, and e-commerce.

Nigeria

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What I'm looking for

I’m looking for a product design role where I can apply strong UX research and design systems to ship intuitive experiences. I want to work with stakeholders, translate complex ideas into scalable solutions, and deliver measurable user and business impact.

I’m a product designer with 4 years of experience crafting intuitive, high-impact experiences across Fintech, AI, E-commerce, SaaS, and Edtech for both B2B and B2C users. I combine user research, design thinking, and strong UX expertise to translate complex ideas into scalable, business-driven solutions.

In my current role as a Senior Product Designer at Wdesigna Agency, I led UX for PandaPanda, a mobile investment app for the Kenyan market—driving over 2,000 downloads and $70k+ in transactions by enabling seamless investing in US stocks and ETFs with local payment options like M-Pesa and Cashia. I also researched market requirements for Teenerz and led stakeholder meetings, turning insights into a compelling pitch deck—clearly shaping concept, value, and business model.

Across multiple product teams, I’ve owned end-to-end design, built and improved design systems, and helped teams move faster—cutting development time by 30% and 40% in prior roles while contributing to major outcomes like 50 million euros in funding. I thrive at the intersection of user needs, business goals, and technical constraints, delivering products that perform, grow, and stay consistent through strong design systems.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Wdesigna Agency

Oct 2025 - Present (8 months)

Led UX design of PandaPanda, a Kenyan mobile investment app, driving 2,000+ downloads and $70k+ in transactions by enabling seamless US stock/ETF investing with local payments (M-Pesa, Cashia). Built design requirements through stakeholder collaboration and developed a design system that improved design efficiency and reduced development time by 30%.

UX Design Mobile App Design User Research Design Systems Stakeholder Management Product Requirements

Product Designer

One N Done Media

Feb 2025 - Apr 2025 (2 months)

Led end-to-end design for 5+ revenue-generating business websites, contributing to securing €50M total funding through improved user experiences. Created and maintained design systems that reduced development time by 40% while presenting concepts and rationales to stakeholders.

Design Systems Figma User Experience Design Information Architecture Wireframing Prototyping

Lead Product Designer

Ojawaju

Oct 2024 - Jan 2025 (3 months)

Spearheaded the design vision for a social SaaS platform connecting the 2,000+ African diaspora through community discovery, events, and location-based item trading. Built and maintained a design system/style guide for consistency across screen sizes and mentored junior designers while aligning design strategy with business goals and user needs.

SaaS Product Design Community Platforms Design Systems UX Strategy Mentorship User Journey Mapping

Product Designer

GTMerch

Apr 2024 - Jul 2024 (3 months)

Redesigned a leading online gift store to shift from a generic shopping experience to personalized gifting with a modern B2B dashboard for navigation, product upload, and gift curation. Conducted user research to identify needs for higher engagement and customization, partnering with engineering and marketing to deliver consistent UX across web and mobile.

User Research Interaction Design Wireframing Prototyping Cross Functional Collaboration UX Design Validation

Product Designer

Clan Africa

Mar 2023 - Apr 2024 (1 year 1 month)

Led solo design for a Human Resources Management Software interface, increasing user satisfaction by 25% based on post-implementation surveys across employee data, recruitment, engagements, and training modules. Used analysis of 50% of user behavior data and ran focus groups to inform the product roadmap, increasing platform engagement by 30% in the first quarter and reducing the design-developmen

User Research Data Design Focus Groups Usability Testing Figma

Product Designer

Microscale Embedded

Aug 2022 - Feb 2023 (6 months)

Redesigned the AVAC mobile app to improve navigation and usability, boosting user satisfaction by 35%. Conducted stakeholder interviews and competitive analysis to address key pain points via low-fidelity wireframes, reducing design iteration time by 25% through streamlined collaboration with PMs and developers.

Mobile App Design Usability Testing Competitive Analysis Wireframing Interaction Design Collaboration