Sid Turakhia
@sidturakhia
Commercial and data strategy leader advancing AI-driven value for patient impact.
What I'm looking for
I’m a forward-thinking commercial leader with deep experience aligning cross-functional teams to bring PhRMA discoveries to patients. At Merck, I’ve served as a Vaccine Data Strategy Associate Director and previously led KOL engagement, global digital content, and learning & development—always focused on “default to innovation” while delivering measurable, compliant execution.
I now bring advanced AI knowledge to unlock value trapped in pre‑AI legacy processes and to accelerate data-driven impact. I’ve modernized HCP promotion with clinical risk communication tools, built AI-enabled asset development (including automated content scoring and AI-driven eye tracking), and secured funding for an automated claim-linking pilot to improve speed-to-market. On the data side, I restored trust in a 2TB+ syndicated dataset via unified governance, built a centralized enhanced Master Data Dictionary (10.8K+ columns) for reuse and analysis, and engineered dashboards and platforms (PowerApps GMMECT) to standardize market share collection and launch readiness across global teams—ensuring “100% audit readiness” and SOP compliance through fair market value toolkits and auditable workflows.
Experience
Work history, roles, and key accomplishments
Restored trust in a 2TB+ syndicated dataset by building a governance model that standardized 1,000+ metric thresholds and eliminated recurring data errors. Built a single source of truth with an enhanced Master Data Dictionary (10.8K+ columns across 60+ products), expanded retail outlet attributes by 70% (mapped 32.5K locations), and led launch dashboards aligning 30+ KPIs and sourcing 100+ global
Led omnichannel Medical Education initiatives, including a U.S. launch for Renflexis using Doximity and sequential email triggers and a global branded podcast rollout across 7 countries. Streamlined content development with CAT5 (reduced story-card creation/review/approval to 5 days) and increased modular reuse using automated Content Assembler capabilities.
Accelerated year-end talent evaluations at scale by building a new system that delivered merit increases, sales bonuses, and LTI awards in a record 6 weeks. Enabled managers to assess 3K+ field-based employees using pre-populated quantitative data and role-specific qualitative attributes tied to seniority, therapeutic area, and product lifecycle stage.
Education
Degrees, certifications, and relevant coursework
Kansas State University
Bachelor of Science, Mathematics
Earned a Bachelor of Science in Mathematics from Kansas State University.
Kansas State University
Bachelor of Science, Economics
Earned a Bachelor of Science in Economics from Kansas State University.
University of Memphis
Master of Science, Management Information Systems
Earned a Master of Science in Management Information Systems (described as a technical MBA) from the University of Memphis.
Availability
Location
Authorized to work in
Job categories
Skills
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