Shubhra Jain
@shubhrajain
I build global ecommerce visibility through technical, local, and AI-focused SEO.
IndiaWhat I'm looking for
At IKEA, I help shape enterprise SEO across its global ecommerce presence, covering crawlability, indexation, site structure, structured data, JavaScript rendering, redirects, and Core Web Vitals. I work directly with Product, Engineering, and data teams to ensure SEO requirements are built into new features, migrations, and launches from the start.
I lead local SEO strategy across 30+ global markets, including store-page optimization, Google Business Profile management, local schema, review management, and local targeting. I also run GEO and AI discovery testing, using content structure, entity clarity, schema, APIs, and Model Context Protocol to improve AI visibility and LLM citation rates.
Before IKEA, I led SEO associates across four major content verticals at Gradeup and grew sessions on critical pages by 200% through keyword research, content strategy, on-page optimization, and content delivery partnerships.
Experience
Work history, roles, and key accomplishments
Technical SEO
Contribute to technical SEO strategy across IKEA's global ecommerce presence — crawling, indexing, site structure, structured data, JavaScript rendering, and redirects — leading audits and requirements for site migrations and site launch in direct collaboration with engineers, developers, and product owners.
GEO & AI Discovery
Lead test-and-learn GEO strategy, partnering with the d
Leads technical SEO strategy across IKEA's global ecommerce presence, including crawling, indexing, structured data, and site migrations. Drives GEO and AI discovery initiatives, local SEO across 30+ markets, and collaborates with product teams to ensure SEO-friendly development.
-Training and leading the team of SEO Associates for on-page optimization of the four biggest verticals
-Keyword Research, On-page SEO,
-Created and delivered well-optimized SEO-oriented content for the top 1000 kws. Improved total sessions of critical website pages by 200%
-Identified growth-oriented keywords and created a long-term content strategy to drive traffic using SEO Tools such as Ahrefs and SEMrush
-Partnered with freelance contributors and content agencies for regular content delivery. Proofread, optimize and publish c
SEO Content - Keyword Research and Content Creation
-Responsible for creating, optimizing, and editing content as per SEO Strategy and Guidelines
-Displayed excellent presentation skills in blogging and copywriting for the website and social media platforms like Quora
- Regular tracking and improving overall impressions, click and average position of all relevant keywords.
Worked on HubSpot CRM
SEO Blog and Website Content Development
Mar 2019 - Jul 2019 (4 months)
Worked as SEO Blog and Website Content Development at Vinyl Column Pipes for Submersible Pumps.
Education
Degrees, certifications, and relevant coursework
Jaypee Institute of Information Technology
Bachelor of Technology (B.Tech.), Computer Science
2012 - 2015
Jaypee Institute of Information Technology
Bachelor of Technology, Computer Science
2012 - 2015
Pursued a Bachelor of Technology in Computer Science from 2012 to 2015.
Riverdale High School - India
2004 - 2010
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
Interested in hiring Shubhra?
You can contact Shubhra and 90k+ other talented remote workers on Himalayas.
Message ShubhraGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
