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Shruti Panwar

@shrutipanwar

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SEO specialist driving organic growth through data-led content optimization.

India

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What I'm looking for

I’m looking for a dynamic environment where I can own SEO strategy end-to-end—technical audits, keyword research, and content optimization—using GA4 and Search Console to grow organic traffic and rankings while aligning deliverables with brand goals.

I’m a results-driven SEO professional with around 4 years of experience in digital marketing (excluding 3 months of internship), spanning Healthcare, FMCG, Personal Care, SaaS, and BFSI. I’ve built 3+ years of international agency experience (IPG Mediabrands & GO MO Group), driving organic growth and online visibility for global clients by leveraging search engine algorithms, keyword research, and content optimization.

In my current role as Associate, SEO, I support European and US client accounts by monitoring SEO health, performing technical SEO audits, and communicating SEO strategy to both clients and internal stakeholders through client reporting and data analysis. I focus on improving rankings on SERP through SEO audits, content optimization aligned with brand goals, E-E-A-T compliance, and UX/CRO improvements, including partnering with web developers and using tools like GA4, Search Console, Ahrefs, Semrush, and Moz to deliver actionable insights.

Experience

Work history, roles, and key accomplishments

Current

Associate, SEO

Current

IPG Mediabrands

Nov 2024 - Present (1 year 8 months)

Provided technical SEO audits, keyword research, and content optimization support for client accounts across European and US markets, including monitoring SEO health and preparing client reports. Collaborated with internal and client stakeholders and supported ad-hoc SEO tasks and new business documentation.

Technical SEO Keyword Research Content Optimization Client Reporting Google Search Console Ahrefs SEMrush Moz On Page SEO Off Page SEO E E A T Asana

SEO Account Executive

IPG Mediabrands

Aug 2023 - Nov 2024 (1 year 3 months)

Served as an SEO account role supporting client servicing, including SEO strategy communication, performance analysis, and delivering recommendations through SEO audits and reporting.

Client Reporting Keyword Research Content Optimization SEO Recommendations Google Analytics Google Search Console Ahrefs SEMrush Asana

SEO Analyst

GOMO Group

Apr 2022 - Apr 2023 (1 year)

Developed and executed SEO strategies for clients across Sweden, US, and UK by using analytics and SEO tools to improve rankings for competitive keywords. Optimized content to drive relevant organic traffic and produced diagnostic reporting.

SEO Strategy On Page SEO Google Analytics Ahrefs Moz Google Webmaster Tools Content Strategy SEMrush

SEO Executive

HNWebMarketing (MindZita)

Dec 2021 - Mar 2022 (3 months)

Conducted keyword research, built quality backlinks, and optimized website content including meta-tags and headers. Performed competitor analysis to identify strengths and weaknesses for strategic insights.

Keyword Research Backlinks On Page SEO Competitor Analysis

Analytics Associate Consultant

Diagonal Consulting

Nov 2020 - Nov 2021 (1 year)

Supported marketing initiatives by pitching Qlik products and services to prospective clients and performing on-page SEO. Also conducted social media optimization (SMO) and social media profile optimization.

On Page SEO Profile Optimization

Digital Marketing Intern

InsightsSuccess

Apr 2019 - Jul 2019 (3 months)

Performed on-page and off-page SEO for the company website and managed SMO for new magazine launches across education, business, and healthcare sectors. Helped identify target audiences and collaborate on executing marketing strategies across digital and social channels.

On Page SEO Off Page SEO Social Media Marketing Content Distribution Digital Marketing Strategy

SEO Specialist

Vsynergize

Collaborated with marketing to achieve SEO goals by conducting keyword research, updating and producing SEO-optimized content, and analyzing site analytics. Performed backlink analysis and supported website architecture improvements for user experience and SEO.

Keyword Research Content Optimization Backlinks Google Analytics Hootsuite

Education

Degrees, certifications, and relevant coursework

MICA & upGrad

Advanced Certificate in Digital Marketing and Communication, Branding & Communication (Digital Marketing)

2023 - 2024

Completed an advanced certificate in digital marketing and communication with a specialization in branding & communication, including SEO and web analytics, from Jul 2023 to May 2024.