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Shubham Das

@shubhamdas733

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Product Associate and fintech founder using CRO, UX testing, and analytics to grow consumer products.

India

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What I'm looking for

I want to build and optimize products end-to-end, using CRO/UX testing, funnel analysis, and A/B experiments to drive measurable growth. I’m looking for cross-functional teams where I can own roadmaps and iterate fast from 0→1.

I’m a Product Associate with 3+ years building consumer e-commerce products at Bewakoof (TMRW / Aditya Birla), where I drive growth through CRO, UX optimisation, A/B testing, and data-driven feature prioritisation. I’m at my best taking features from 0 to 1, improving retention, and aligning design, engineering, and business around measurable outcomes.

I’ve built a centralized Feedback Management System from 0→1, improved moderation speed by 25%, and increased conversions by 15%. I’ve also led root cause analysis on 3PL integration failures (reducing transaction errors by 30%) and shipped end-to-end product improvements like the ‘Product Swiper’ feature (40% increase in discovery-led sales). Currently, I’m applying the same approach as the solo founder of REVE, a money insights fintech app where I’m scoping a 0→1 product, setting up event tracking and funnel analysis, and iterating on loops that go from spend tracking to insights and behavior nudges.

Experience

Work history, roles, and key accomplishments

Current

Founder - Money Insights

Current

REVE

Jan 2025 - Present (1 year 4 months)

Founded and is building a 0→1 money-insights fintech app by defining user personas, framing core problems (money leaks), and mapping end-to-end onboarding-to-insights journeys. Prototyping key flows and setting up event tracking and funnel analysis to improve first-session activation and retention loops.

Product Management 0 1 Product Development Rapid Prototyping User Journey Mapping Event Tracking Funnel Analysis Activation Retention Loops Product Analytics

Product Manager

Bewakoof Brands Pvt Ltd

May 2021 - Jul 2024 (3 years 2 months)

Worked on end-to-end product execution including sprint planning, backlog management, feature launches, funnel optimization, A/B testing, UAT, and user research. Collaborated with engineering, UX, and operations teams to improve product discovery, checkout performance, customer satisfaction, and conversion rates through data-driven product enhancements.

GA4 AB Tests Jira Product Management Product Planning Sprint Planning UAT