At ButcherBox, I lead end-to-end research across web, iOS, and Android. My research behind a homepage redesign helped raise new-order conversion from 2.19% to 5.40%.
I analyzed sign-up behavior and co-designed fixes with product and design that lifted first-session conversion by 26%. I also created a shared Jira insights repository that helped product, marketing, and customer support identify and resolve priority issues 40% faster.
To make research more useful across the company, I launched a customer immersion program tied to company OKRs and created a UXR Processes Toolkit for four product squads. I also built an internal AI transcript-analysis tool that cut research turnaround from six days to four.
At Peepal Design, I led more than 25 research projects for clients including Google and Amazon. Earlier, at Ernst & Young and Pensaar Design, I evaluated digital platforms and conducted research that informed usability improvements and early product direction.
