Open to opportunities

abha mahto

@abhamahto

UX-focused UI/UX designer crafting data-driven experiences, design systems, and micro-interactions that improve retention and usability.

India

Message

What I'm looking for

I’m looking for a UX/UI role where I can own product experience, run user research and usability testing, and build design systems + prototypes that measurably improve usability, retention, and conversion—while collaborating closely with engineering.

I’m a UX-focused UI/UX designer building product experiences that convert, retain, and feel effortless. I’ve redesigned visual language across websites and apps, including dashboards, internal pages, and 10+ landing pages—helping improve CTR from 4% to 27%.

In my recent roles, I led design and cross-functional efforts to streamline journeys end-to-end. I reduced navigation time by 90%, increased usability for middle-aged users in 2nd/3rd tier cities by 74%, and ran 24+ interviews and 12+ focus groups to ground decisions in real user behavior.

I also bring interaction and UI craft through prototyping and motion—building splash screens, transitions, and micro-interactions using tools like Figma and Adobe XD. My approach blends design thinking, structured experimentation, and a strong emphasis on accessibility and usability.

Experience

Work history, roles, and key accomplishments

Current

User Experience Designer

Current

Oftechnology

Apr 2024 - Present (2 years 3 months)

Redesigned the platform’s website and app visual language, creating dashboards, internal pages, and 10+ landing pages, including a self-checkout subscription page that improved CTR from 4% to 27%. Designed and launched key features like the 28-Day Plan, PostClass, and Nutrition Platform to support consistent habits and improve user retention while streamlining data entry.

UX Design Visual Design Dashboard Design Landing Page Design Subscription Design Feature Design User Retention

User Experience Designer

Worxwide

Nov 2022 - Apr 2024 (1 year 5 months)

Led a team of designers and developers to revamp the platform’s product experience, reducing navigation time by 90%. Conducted 24+ interviews and usability research activities, redesigned order flow to increase DIY orders by 23%, and improved usability for middle-aged users in 2nd/3rd tier cities by 74%.

Design Thinking Visual Design User Research Interview Focus Groups Usability Testing Interaction Design Storyboarding Storytelling

User Interface Designer

Netbramha UX Design Studio

Jun 2022 - Oct 2022 (4 months)

Designed systems from scratch for two products, defining colors, typography, button/input states, and 17+ components to enhance accessibility and usability using Figma and Adobe XD. Created splash screens and transitions for mobile onboarding and produced brand collateral iterations for a fintech app including logos, business cards, and social media assets.

Figma Adobe XD Prototyping UI Design Design Systems Component Design Accessibility Usability Interaction Design Splash Screens Onboarding Transitions Brand Design Logo Design Social Media Assets

Design Intern

Broadcast2World

Jan 2021 - Jun 2021 (5 months)

Created UX wireframes and prototypes while working on icon design and page layout concepts such as negative space and design elements. Studied motion film processes, storyboarding, and character design to illustrate and animate 15+ motion videos using typography and color theory.