
Shreya Tawa
@shreyatawa
Graphic designer and consultant working independently with brands and agencies on identities, campaigns, packaging, and digital creative.
What I'm looking for
As an independent design consultant, I work with brands and agencies on branding, packaging, digital marketing materials, presentations, and e-commerce graphics. I take projects from brief and concept through revisions and final artwork.
At FERNS N PETALS SINGAPORE, I created campaign creatives, packaging, and marketplace assets for Grab, Foodpanda, FairPrice, and Deliveroo. My email and push notification campaigns contributed to a 20% increase in open rates, and campaign creatives contributed to a 15% increase in engagement.
Across roles at Espire Hospitality Group, mCaffeine, Ferns N Petals India, and Hungama Digital Media, I created social, e-commerce, packaging, and digital campaign design. I also use ChatGPT, Canva AI, and Claude for ideation, mood boards, visual exploration, and campaign concepts.
Experience
Work history, roles, and key accomplishments
Freelance Design Consultant
Independent Client & Agency Projects
Jan 2026 - Present (10 months)
Develops social media creatives, branding, packaging, and digital marketing materials for clients and agencies. Manages design deliverables from concept through final artwork.
Design Lead
Ferns N Petals Singapore
May 2024 - Jan 2025 (8 months)
Led digital marketing and promotional initiatives, designing on-site communications, push notifications, email campaigns, and marketplace creatives. Contributed to a 20% increase in open rates and 15% increase in engagement.
Design Lead
Espire Hospitality Group
Mar 2023 - Oct 2023 (7 months)
Created social media content and promotional design assets, contributing to content planning and visual direction. Designed banners and marketing collateral for digital channels.
Lead Graphic Designer
mCaffeine
Dec 2021 - Feb 2023 (1 year 2 months)
Designed creative assets for social media, e-commerce, product launches, and brand campaigns. Developed packaging design and produced e-commerce banners for Nykaa, Amazon, and Flipkart.
Senior Graphic Designer
Ferns N Petals India
Jun 2017 - Dec 2021 (4 years 6 months)
Designed digital marketing assets for e-commerce campaigns, including emailers, push notifications, web banners, and social media creatives. Produced corporate communication materials, packaging designs, and microsites.
Visualizer
Hungama Digital Media
Jun 2015 - Jun 2017 (2 years)
Designed web banners, WAP banners, and emailers for telecom clients. Created user interface designs and developed logos, print advertisements, and publicity collateral.
Art Education Intern
Child Rights and You (CRY)
Jun 2015 - Jul 2015 (1 month)
Conceptualized and developed an art education module for girls at Juvenile Justice Home. Conducted art-based learning activities focused on shapes, colours, and crafts.
Education
Degrees, certifications, and relevant coursework
College of Art, New Delhi
Bachelor of Fine Arts, Fine Arts
2011 - 2015
Bachelor of Fine Arts degree from College of Art, New Delhi, completed in 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/shreyatawaSalary expectations
Social media
Job categories
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