Open to opportunities

Shraddha Dhakal

@shraddhadhakal

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Marketing, events, and communications professional driving integrated campaigns and measurable lead growth.

Nepal

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What I'm looking for

I seek roles where I can own integrated marketing and event strategy, collaborate cross-functionally, drive measurable lead and engagement growth, and optimize CRM/automation processes.

I am a marketing, events, and communications professional with 5+ years of experience executing integrated campaigns, high-impact live and virtual events, and PR-support initiatives that strengthen brand visibility across global markets.

At Balluff Inc., I led planning and execution of 30+ events, drove a 25% increase in qualified leads, streamlined Salesforce lead workflows to reduce processing time by 40%, and managed promotional budgets to cut overspend by 15% while improving engagement through automated campaigns.

I partner cross-functionally with sales and leadership to align event and campaign strategy with pipeline goals, maintain CRM and reporting integrity, and create content and messaging that supports marketing performance and customer retention.

Experience

Work history, roles, and key accomplishments

Marketing & Events Coordinator

Balluff Inc.

May 2022 - Aug 2025 (3 years 3 months)

Led planning and execution of 30+ live and virtual events, driving a 25% increase in qualified leads and streamlining post-event lead workflows to reduce processing time by 40%. Managed event strategy, budgets, vendor relationships, and automated campaign communications that increased engagement by 18% while cutting overspend by 15%.

Event Marketing Trade Shows Salesforce CRM Marketing Automation Budget Management Vendor Management Email Campaigns Lead Management

Marketing Events & Display Co-op

Balluff Inc.

Sep 2021 - May 2022 (8 months)

Supported execution of trade shows and integrated marketing campaigns by managing logistics, vendors, timelines, and internal communications, and designed displays and sales enablement materials to improve ROI tracking. Maintained CRM data integrity to support performance analysis.

Presentation Design Reporting Sales Enablement

International Marketing Assistant

Bridges Nepali Cuisine

Jan 2021 - Dec 2021 (11 months)

Conducted market research and customer analysis to inform brand positioning and product strategy, managed social media and digital ordering platform presence, and executed email marketing campaigns that improved customer retention and online sales.

Market Research Social Media Management Email Marketing Digital Marketing Content Development Positioning Analytics

Sales & Marketing Intern

Global Media Agency

Aug 2020 - Dec 2020 (4 months)

Assisted with campaign planning, social media outreach, and client presentations while conducting media and competitor research to support paid advertising optimization.

Campaign Planning Competitor Analysis Paid Advertising Reporting Content Creation

Marketing Intern

Northern Kentucky University

Jul 2019 - May 2020 (10 months)

Supported campus-wide marketing initiatives through content development, research, and campaign execution, assisting with student outreach and social media promotions.

Content Development Campaign Execution Outreach Marketing Research Communication event support

Education

Degrees, certifications, and relevant coursework

Northern Kentucky University

Bachelor of Science in Business Administration, Marketing & International Business

Activities and societies: Volunteer, WISH of Northern Kentucky; Social Chair, International Student Union; recipient of the Wise Women of NKU Award.

Completed a Bachelor of Science in Business Administration with a double major in Marketing and International Business; recognized on the Dean's List in 2019, 2021, and 2023.