At Kraftshala School of Business, I ran Meta and Google Ads campaigns for Unleavables.com. The Meta campaign generated 44 add-to-carts, above the planned 41, and improved the click-to-ATC rate to 10.35%.
For Unleavables.com, I also optimized Google Ads to exceed the click target by 49%, double conversions, and reduce CPA by 48%. I conducted keyword research and developed a content brief for puppy nutrition content, and created relatable social media reels.
Earlier, as an Advisor Level 2 at Concentrix Service Limited, I handled loan-processing customer interactions and contributed to a 15% increase in personal loan conversions. I also established and managed a document service center as a self-employed Partner Operator.
