SHIZA Siddiqui

I’m a results-driven digital marketing specialist and brand strategist with a BMS degree and a Master in Digital Marketing with AI from IIM Skills. I build growth systems that connect brand storytelling with measurable performance across SEO, paid ads, and social channels.

As the Founder & Marketing Lead of Jewelbaya (2024–Present), I grew the Instagram account to 2,000+ followers with a 6.8% engagement rate—using 100% organic content with zero paid ad spend. I also generated ₹10,000+ in initial revenue within the first 3 months by building a complete brand identity, including logo, tone of voice, and content strategy.

I scale content production with AI tools like Canva AI, ChatGPT, and Jasper, cutting creation time by 40% while improving consistency. I plan and execute 12+ product launch campaigns that combine storytelling-based reels, carousels, and influencer outreach.

Before this, I worked as an Assistant Manager – Sales & Marketing at Forever Living Products (May 2021 – Dec 2021), where I consistently achieved monthly sales targets through telecalling, lead generation, and personalized client follow-ups. I expanded the active customer base by 20% by promoting skincare and wellness products to new market segments.