Open to opportunities

Sherman Cruz

@shermancruz

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International Management graduate skilled in digital marketing and e-commerce.

United States

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What I'm looking for

I am looking for opportunities that allow me to leverage my digital marketing skills in a dynamic environment, focusing on growth and innovation.

As an International Management graduate, I have developed a strong foundation in digital marketing, branding, and e-commerce sales. My practical experience includes managing online sales platforms and enhancing customer engagement through effective digital strategies. I am passionate about driving digital growth and have successfully contributed to various projects that improved lead nurturing and conversions.

In my previous role as a Branding & Business Development Manager at OhMyPrague, I played a key role in overseeing brand presence during a critical growth phase, which ultimately led to the company's acquisition. I built and maintained a CRM pipeline of over 300 leads, utilizing tools like HubSpot and Salesforce to enhance conversion efficiency. My experience also includes supporting promotional planning and digital campaigns during the post-COVID relaunch at Hop On Hop Off, where I contributed to social media content development and performance tracking.

Experience

Work history, roles, and key accomplishments

E-Commerce & Digital Marketing Assistant

Business Connect For Water

Jan 2024 - May 2024 (4 months)

Managed online sales platforms and assisted with content updates, driving increased site traffic. Supported basic email marketing and funnel strategies to improve lead nurturing and conversions.

Digital Marketing Email Marketing Lead Nurturing

Branding & Business Development Manager

OhMyPrague

Aug 2021 - Jan 2023 (1 year 5 months)

Oversaw brand presence and messaging during the growth phase, contributing to eventual acquisition. Built and maintained a CRM pipeline of 300+ leads (HubSpot, Salesforce), improving conversion efficiency.

Branding Business Development CRM HubSpot Salesforce

Sales & Marketing Coordinator

Hop On Hop Off

Jun 2020 - Sep 2020 (3 months)

Aided post-COVID relaunch through promotional planning and local digital campaigns. Supported social media content development and helped track performance metrics.

Performance Metrics

Education

Degrees, certifications, and relevant coursework

University of Teesside

Bachelors of Science, Business Development

Graduated with a Bachelor of Science in Business Development, majoring in International Management. Focused on digital marketing, branding, and e-commerce sales.