Open to opportunities

Sherin Dua

@sherindua

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Full-stack developer specializing in JavaScript, React, Node.js, MongoDB and scalable web applications.

India

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What I'm looking for

I am seeking a mid-level full-stack role where I can build scalable web applications, contribute to system design, and work in a collaborative, growth-oriented team.

I am a full-stack software developer with strong expertise in JavaScript, React, Node.js, Express, MongoDB and SQL, and a solid foundation in Java, data structures, and system design. I have built and migrated scalable web applications, including a school management portal serving 24 schools, and have hands-on experience optimizing performance, integrating Google Auth, and participating in code reviews.

Earlier work in digital marketing for major brands gave me analytical rigor and experience handling large ad budgets and data-driven reporting. I learn quickly, enjoy refactoring for performance and maintainability, and seek roles where I can contribute to end-to-end product delivery and scalable system design.

Experience

Work history, roles, and key accomplishments

Fullstack Developer

The Royal Academy

Aug 2024 - May 2025 (9 months)

Developed and maintained a scalable MERN-based school management portal for 24 schools, integrated Google Auth, optimized frontend/backend performance, and migrated the stack to Nuxt.js with TypeScript and PostgreSQL with Prisma.

JavaScript React Express MongoDB Nuxt.Js TypeScript PostgreSQL Prisma

Software Development Intern

Texxesoft

May 2024 - Jul 2024 (2 months)

Assisted in development and maintenance of software applications, debugged and resolved issues, collaborated on requirements and solutions, and participated in code reviews to improve code quality.

JavaScript Express Debugging Code Review Collaboration Git

Digital Marketing Analyst

Annalect

Nov 2019 - Jul 2022 (2 years 8 months)

Managed large-scale search and social media ad budgets (8–12 Crore INR monthly for Google/Bing and Facebook/Instagram), optimized campaigns to improve performance, and produced monthly forecasting and M-O-M/Y-O-Y analysis for Daimler/Mercedes and other clients.

Google Ads Bing Ads Facebook Ads Campaign Optimization performance reporting Forecasting Excel Analytics

Digital Marketing Executive

3.14 Digital

May 2019 - Oct 2019 (5 months)

Launched and optimized paid search campaigns across product lines and countries to improve Quality Score, CTR, and cost-per-lead, and designed inbound/outbound strategies for brand visibility and lead generation.

Paid Search Remarketing Campaign Strategy CRO Google Ads Analytics

Senior Digital Marketing Executive

Pixel By Pixel

Aug 2017 - Mar 2019 (1 year 7 months)

Managed search and social campaigns generating 45,000+ leads while reducing CPL by 30%, grew social channels 45%, and helped drive monthly traffic up to 25M with a 50%+ CR improvement through keyword and SEO collaboration.

Lead Generation CRO SEO Collaboration Keyword Research Performance Optimization Analytics

Associate Analyst

Global Logic

Oct 2016 - Aug 2017 (10 months)

Supported Google Search Ads efforts by researching keywords, creating ads and extensions, and marking analytic points to inform data analysts and improve campaign performance for third-party clients.

Keyword Research Analytics Reporting Google Ads