Shenal De Mel

Led UX strategy and interface design for flagship SaaS products, improving feature delivery speed by 25% and ensuring WCAG-compliant iOS/Android prototypes used for investor presentations and marketing. Collaborated with engineering and QA to accelerate delivery.

Designed and delivered 15+ brand websites and eCommerce experiences, improving lead generation by up to 30% and reducing reported UX issues by 35% through audits and usability testing. Developed scalable design systems for healthcare and edtech SaaS products and collaborated with cross-functional teams in agile sprints.

Designed responsive mobile applications and brand identities, delivering marketing assets for 10+ clients and improving usability through user feedback and analytics. Contributed to product designs like ParkMeApp and Laundromat.

Designed and maintained 20+ websites across travel, hospitality, and retail, led Google Street View 360° walkthrough projects, and improved SEO performance by 20% via UX-optimized layouts and content structures.

Created promotional campaigns and Facebook ads that increased engagement by ~30% and produced marketing collateral for pharmacy chains and retail outlets, supporting packaging design updates with product teams.

Completed a Higher Diploma in Computer Science focusing on practical computing and software-related skills.

Completed coursework in Creative Designing covering visual design, branding, and multimedia principles.

Studied 3D animation and video editing, gaining skills in motion graphics and post-production tools.

Completed primary and secondary education with a general academic curriculum.