Shenal De Mel
@shenaldemel
Senior UI/UX designer driving user-centered, accessible, and scalable product experiences.
Sri LankaWhat I'm looking for
I am a Senior UI/UX Designer with 11+ years designing scalable web and mobile products across SaaS, healthcare, edtech, and eCommerce. I specialize in end-to-end product design, UX strategy, design systems, accessibility (WCAG), and measurable business impact.
I have led design systems, conducted UX audits and usability testing, and delivered high-fidelity prototypes that improved lead generation and reduced UX issues. I collaborate closely with cross-functional and international agile teams to ship usable, accessible, and brand-aligned digital products.
Experience
Work history, roles, and key accomplishments
UI/UX Designer
Koach Hub
Apr 2021 - Present (4 years 10 months)
Led UX strategy and interface design for flagship SaaS products, improving feature delivery speed by 25% and ensuring WCAG-compliant iOS/Android prototypes used for investor presentations and marketing. Collaborated with engineering and QA to accelerate delivery.
Senior UI/UX Designer
Dxdy
Nov 2020 - Present (5 years 3 months)
Designed and delivered 15+ brand websites and eCommerce experiences, improving lead generation by up to 30% and reducing reported UX issues by 35% through audits and usability testing. Developed scalable design systems for healthcare and edtech SaaS products and collaborated with cross-functional teams in agile sprints.
Creative Designer
Ceffectz
Jan 2018 - Nov 2019 (1 year 10 months)
Designed responsive mobile applications and brand identities, delivering marketing assets for 10+ clients and improving usability through user feedback and analytics. Contributed to product designs like ParkMeApp and Laundromat.
Creative Designer
Enspirer
Sep 2014 - Jul 2018 (3 years 10 months)
Designed and maintained 20+ websites across travel, hospitality, and retail, led Google Street View 360° walkthrough projects, and improved SEO performance by 20% via UX-optimized layouts and content structures.
Social Media Designer
Neomed International
Jan 2013 - Jan 2014 (1 year)
Created promotional campaigns and Facebook ads that increased engagement by ~30% and produced marketing collateral for pharmacy chains and retail outlets, supporting packaging design updates with product teams.
Education
Degrees, certifications, and relevant coursework
Infortec International
Higher Diploma, Computer Science
Completed a Higher Diploma in Computer Science focusing on practical computing and software-related skills.
Wijaya Graphics
Diploma, Creative Designing
Completed coursework in Creative Designing covering visual design, branding, and multimedia principles.
Lanka Animation & Visual Training Centre
Certificate, 3D Animation & Video Editing
Studied 3D animation and video editing, gaining skills in motion graphics and post-production tools.
St. Benedict's College
High School, General Education
Completed primary and secondary education with a general academic curriculum.
Tech stack
Software and tools used professionally
Availability
Location
Sri LankaAuthorized to work in
Job categories
Skills
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