Open to opportunities

Shelly Paterson

@shellypaterson

Message

Creative retail business owner and freelance web specialist.

United Kingdom

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my marketing expertise and creativity in a collaborative environment, where I can contribute to innovative projects and help businesses grow.

As a passionate retail business owner and freelance web and marketing specialist, I have dedicated over 18 years to mastering the art of running a successful gift shop and managing multiple retail websites. My journey has equipped me with a comprehensive skill set that spans buying, merchandising, marketing, and administration, all while ensuring a seamless online presence through effective website design and SEO strategies.

In my current role as a freelance web and marketing specialist, I focus on providing tailored Shopify web design and social media management services for small businesses. My commitment to helping others succeed drives my work, and I take pride in creating visually appealing and user-friendly websites that enhance brand visibility and customer engagement. My previous experience as a Web Manager at Blooming Britain further honed my skills in product development and client management, allowing me to deliver exceptional results consistently.

Experience

Work history, roles, and key accomplishments

Current

Small Business Owner

Current

Say It Baby

Jan 2007 - Present (18 years 5 months)

Owned and operated a retail gift shop and two e-commerce websites, managing all aspects of the business. Responsibilities included buying, merchandising, marketing, events, administration, and website design on Shopify, alongside SEO and online marketing strategies.

retail management Shopify SEO Online Marketing Merchandise Event Management Business Administration

Current

Freelance Web & Marketing Specialist

Current

ChelleMac Creative

Jan 2024 - Present (1 year 5 months)

Provided comprehensive Shopify web design and social media management services to small businesses. Developed and implemented digital strategies to enhance online presence and engagement for clients.

Social Media Management Digital Marketing Content Management

Web Manager

Blooming Britain

Jan 2004 - Dec 2006 (2 years 11 months)

Managed the company's website and spearheaded new product development for an online florist and hamper business. Oversaw product sourcing, supplier and client management, and various administrative duties.

Product Development Supplier Management Client Management Administration

Foreign Field Representative Intern

Stadtwerke Leipzig

Jan 2001 - Mar 2001 (2 months)

Completed a three-month work placement at Stadtwerke Leipzig, an energy company, gaining international business exposure. Served as a Foreign Field Representative at the Leipziger Messe (Trade Fair Centre), assisting with international client interactions.

Field Representation Client Communication

Event Marketer Representative

Swish UK

Jan 2003 - Dec 2003 (11 months)

Represented Swish across Scotland and Northern England, engaging with DIY store clients like Homebase and Focus. Managed merchandising, conducted stock checks, liaised with store managers, and provided detailed reports to headquarters.

Event Marketing Merchandise Sales Reporting Field Marketing

Education

Degrees, certifications, and relevant coursework

Glasgow Caledonian University

BA Marketing & Communication, Marketing & Communication

Grade: Distinction

Achieved a Bachelor of Arts in Marketing & Communication with Distinction. Focused on developing comprehensive marketing strategies and effective communication techniques.

Bell College (University of the West of Scotland)

HND Languages & Business for Europe, Languages & Business for Europe

Completed an HND in Languages & Business for Europe, specializing in German and Spanish. Gained proficiency in multiple languages and developed a strong foundation in European business practices.