Shehzad Baloch

Led the development of comprehensive media plans tailored to client objectives, utilizing a strategic approach to maximize campaign effectiveness. Fostered daily communication with media agencies to coordinate campaign execution, negotiate rates, and manage budget allocation.

Responsible for providing analysis of quantitative research for the Product Development department. Identified target demographics and media trends to inform product strategies.

Provided expert analysis of quantitative research data across all divisions of Aaj Group, offering strategic insights to inform decision-making processes. Summarized complex data into clear and concise formats, including tables, charts, and graphs, to facilitate understanding and communication.

Supported the research and planning initiatives, contributing to data analysis and reporting. Assisted in the creation of dashboards and performance tracking.

Spearheaded the analysis of quantitative research data for Express Media Network, overseeing project management and client consultation processes. Developed and implemented programs promotions and printing plans, strategically placing print ads and E-flyers to maximize audience engagement and reach.

Conducted research analysis to support media planning and promotional activities. Assisted in data interpretation and report generation.

Summarized data for the production of tables, charts, and graphs, and analyzed study results to draft reports and presentations. Provided competitive analysis, industry trend reports, market share analysis, and target market demographics.

Prepared billing, updated ledgers, dealt with customers, and managed inventory control. Solved computer problems, installed operating systems, and assisted with hardware troubleshooting and computer purchasing.

Completed a certification in Data Science & Machine Learning, focusing on MS Power BI. This program enhanced skills in data analysis and visualization.

Pursued a Master of Business Administration degree, gaining comprehensive knowledge in business management. The program covered various aspects of business operations and strategy.

Obtained a certification in SQL from Analytix Professional Education. This two-month program provided practical skills in database management and querying.

Completed a Diploma in Information Technology, acquiring foundational knowledge in IT principles and practices. The curriculum included various aspects of information systems.