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Saif Javed

@saifjaved1

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BI and Data Analyst with 5+ Years in Data Delivery that improves media campaign performance and decision-making.

Pakistan

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At WPP Media, I build daily KPI reports, BI dashboards, and automated workflows for PMCL and Unilever media accounts. My reporting has improved CPRP by 10–15% and given media planners real-time visibility into TV, channel, and digital campaign delivery.

I've progressed from Assistant Manager to Senior Manager by turning messy, high-volume data into reliable reporting. I use MySQL, Python, Power BI, ETL pipelines, and OLAP databases to cut retrieval and loading time by 40%, reduce data errors by 50%, and convert manual reporting processes from hours to minutes.

Before analytics, I managed SEO campaign execution and website performance tracking at Logicose. I enjoy partnering with stakeholders and media planning teams to turn raw data into practical campaign decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Data Analyst (PMCL)

Current

WPP Media, EssenceMediacom

Mar 2025 - Present (1 year 5 months)

Drove a 10–15% improvement in CPRP by building daily KPI reports and accelerated stakeholder data retrieval by 40% with ad-hoc MySQL queries. Built BI dashboards and automated data-wrangling tasks using Python.

SQL MySQL Python Power BI Data Analysis KPI Reporting Dashboard Development Automation OLAP

Senior Manager, Data Analyst (Unilever)

WPP Media, Mindshare

May 2024 - Mar 2025 (10 months)

Built BI dashboards unifying TV and Digital data, increasing real-time visibility by 25%, and developed ETL pipelines cutting data-loading time by 40%. Audited source data to reduce errors by 50% and automated reporting with Python scripts.

Power BI ETL Python Data Analysis Data Quality Dashboard Development Automation SQL

Manager, Data Analyst (Unilever)

WPP Media, Mindshare

Dec 2022 - May 2024 (1 year 5 months)

Promoted from Assistant Manager for consistent delivery on Unilever reporting workflows. Took ownership of dashboard development and stakeholder reporting, partnering with media planning teams to translate raw data into structured reports.

Data Analysis Dashboard Development Stakeholder Management Reporting SQL Excel

Assistant Manager, Data Analyst

WPP Media

Jun 2021 - Dec 2022 (1 year 6 months)

Entered WPP Media in an analytics role after transitioning from digital marketing. Built foundational SQL and Excel reporting processes and supported senior analysts on data cleaning and ad-hoc requests.

SQL Excel Data Analysis Reporting Data Cleaning

Senior Digital Marketing Specialist

Logicose

Sep 2018 - Jan 2021 (2 years 4 months)

Managed SEO campaign execution and website performance tracking, building early data and reporting skills that led to a self-directed transition into data analytics.

SEO Digital Marketing Data Analysis Reporting