Open to opportunities

Sheena Arora

@sheenaarora

Message

Experienced Program Manager with expertise in Salesforce and project leadership.

India

Message

What I'm looking for

I seek a dynamic role that fosters innovation and collaboration, with opportunities for growth.

I am a dedicated Program Manager with a strong background in project management and Salesforce administration. Currently, I lead initiatives at Young Edsplorer, where I have established standard operating procedures across various departments, enhancing internal workflows and ensuring effective stakeholder communication. My role involves spearheading content strategies and mentoring new hires, contributing to the overall growth of the organization.

As a Co-Founder of Shine Eternally, a nail studio and academy, I blend creativity with management skills to develop student modules and engage in branding and marketing strategies. My previous experience as a Product Marketing Analyst has equipped me with the ability to analyze customer trends and develop data-driven marketing strategies that align with brand objectives. I am passionate about leveraging my skills to drive organizational success and foster innovation.

Experience

Work history, roles, and key accomplishments

Current

Program Manager

Current

Young Edsplorer

Mar 2025 - Present (4 months)

Established SOPs and policies for cross-functional departments including Sales, HR, Visa, Operations & Data Entry to streamline internal workflows. Spearheaded content strategy and creative review for sister brands: Journeys Together, Innovengers, and Financial Literacy Workshops.

Salesforce Agile Strategic Planning Risk Management

Current

Co-Founder & Visionary

Current

Shine Eternally By Sheena - Nail Studio & Academy

May 2024 - Present (1 year 2 months)

Co-Founded and envisioned a chic Nail Studio & Academy in New Delhi. Created student modules, built Instagram Ninja content, and upskilled in branding, management, entrepreneurship, and team management.

Branding entrepreneurship Team Management Content Creation Business Development

Basics of Salesforce Admin

Arora Infotech

Jan 2024 - Present (1 year 6 months)

Collected and analyzed user sample data from different experience levels. Made recommendations for improvement based on analysis and supervised implementations.

Data Analysis User Research Implementation Process Improvement

Product Marketing Analyst

rStar Technologies

Sep 2022 - Present (2 years 10 months)

Analyzed global customer trends using Hubspot & Amplitude, ensured in-app content quality (syntax, structure & visuals), and created marketing strategies & content for brand-aligned mobile app launch/meta ads.

HubSpot Amplitude Marketing Strategy Content Creation Mobile App Marketing

Product Marketing Analyst

Unthinkable Solutions

Apr 2022 - Present (3 years 3 months)

Conducted customer trend analysis and framed data-driven marketing strategies for a mobile app targeting moms & babies. Set up meta ad accounts, developed promotional content, and supported app development.

Trend Analysis Data Driven Marketing Meta Ads App Development

Education

Degrees, certifications, and relevant coursework

Delhi School of Business

MBA, International Business and Data Analytics

2020 - 2022

Developed a deep understanding of global trade dynamics, cross-border strategy; International market entry models, global regulations, cultural regulations, and risk assessment. Learned data-driven decision-making tools like Power BI, Excel, Basic SQL, applied statistical analysis & predictive modeling to real world business problems for actionable insights.