shashwat singh

I am a Business Analyst with a strong background in analyzing user behavior and developing strategies to enhance player engagement. Currently, I work with the Retention team at Junglee Games, where I focus on identifying retention trends and leveraging data to optimize customer experiences. My passion lies in using data analysis and A/B testing to drive user retention and contribute to overall business growth.

In my role at Junglee Games, I have successfully monitored daily user retention metrics and automated reporting processes, leading to improved efficiency and timely insights. I have conducted A/B testing and statistical analysis to evaluate the effectiveness of in-game retention strategies, achieving a 15% improvement in user engagement. My experience also includes developing dashboards to visualize retention metrics and providing actionable insights to enhance the player experience.

With a Bachelor of Technology in Electronics and Communication Engineering from Shiv Nadar University, I have honed my skills in SQL, Tableau, and data visualization. I am committed to delivering data-driven insights that shape business strategies and improve user experiences.