shashwat singh
@shashwatsingh
Business Analyst focused on user retention and data-driven strategies.
What I'm looking for
I am a Business Analyst with a strong background in analyzing user behavior and developing strategies to enhance player engagement. Currently, I work with the Retention team at Junglee Games, where I focus on identifying retention trends and leveraging data to optimize customer experiences. My passion lies in using data analysis and A/B testing to drive user retention and contribute to overall business growth.
In my role at Junglee Games, I have successfully monitored daily user retention metrics and automated reporting processes, leading to improved efficiency and timely insights. I have conducted A/B testing and statistical analysis to evaluate the effectiveness of in-game retention strategies, achieving a 15% improvement in user engagement. My experience also includes developing dashboards to visualize retention metrics and providing actionable insights to enhance the player experience.
With a Bachelor of Technology in Electronics and Communication Engineering from Shiv Nadar University, I have honed my skills in SQL, Tableau, and data visualization. I am committed to delivering data-driven insights that shape business strategies and improve user experiences.
Experience
Work history, roles, and key accomplishments
Business Analyst Intern - Retention Team
Junglee Games India Pvt. Ltd.
Jan 2025 - Present (6 months)
Monitored daily user retention metrics for Junglee Rummy and automated reporting processes, improving efficiency and delivering timely insights. Conducted A/B testing and statistical analysis to evaluate in-game retention strategies, leading to a 15% improvement in user engagement and optimizing TDS-related user journeys. Developed and maintained dashboards to track and visualize retention metrics
Education
Degrees, certifications, and relevant coursework
Shiv Nadar University
Bachelor of Technology, Electronics & Communication Engineering
Grade: 7.8 CGPA
Activities and societies: Dean’s List Recipient and published a research paper on Sequential Change Detection Algorithm
Studied Electronics & Communication Engineering, focusing on core concepts and applications. Achieved a CGPA of 7.8 during the program.
Availability
Location
Authorized to work in
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