At Central Zone, I lead strategy and operations for seven brands across Amazon Seller and Vendor, Mercado Libre, and Shopify. I also manage Derwent USA on Amazon US, including FBA shipments and logistics.
For a recent Derwent USA product line launch, I was first to list, so other sellers list under our ASIN. I won the Buy Box while keeping MAP pricing and secured the Prime badge on all SKUs.
I run retail media on Amazon Ads and Mercado Ads, keeping ACOS under 20%, TACOS at 8–10%, and ROAS at 5+. By optimizing bids, search terms, and portfolios, I increased ROI by 20%.
Previously, at Ánfora, I built the marketing and e-commerce department and launched online sales channels. At Glassia, I led a rebrand, product launches, and the expansion into e-commerce.
