shahroz naseem

Led end-to-end UX strategy for B2B SaaS products, reducing task completion time by 18% and improving feature adoption by 25% within 3 months through redesigned dashboards and workflows.

Led UX redesigns for client web applications, increasing user engagement by 20% and lead generation by 22% while reducing bounce rate by 15% and user-reported issues by 35%.

Designed and optimized web and mobile SaaS interfaces for 5,000+ active users and built a design system that reduced redundant design work by 40% and increased activation rate by 28%.

Directed creative strategy for multi-channel digital campaigns, mentored a team of 4 designers and improved project delivery efficiency by 20% while ensuring brand consistency.

Led digital product design initiatives for UAE/GCC clients, improving customer engagement by 18% and reducing project turnaround time by 25% through streamlined feedback cycles.

Conducted user research and redesigned product workflows, increasing user satisfaction by 30% and reducing usability-related support tickets by 25%, achieving 95%+ design implementation accuracy.

Awarded the Professional UX Mastery Certification (Google) via Coursera, issued in March 2025.

Earned the Art Director & Graphic Designer certification (TestDome) issued in May 2023.

Completed the UX & Web Design Master Course by Joe Natoli, covering UX principles, audits, and web/app design practices.

Completed a Bachelor of Fine Arts with majors in Painting, Sculpture, and Graphic Design and minors in Calligraphy and Ceramics.