Sejal Singh

I’m an MBA (Finance) and NISM Research Analyst-certified strategy professional who helps BFSI and enterprise teams solve business problems through hypothesis-driven analysis and CXO-ready recommendations. I focus on market intelligence, TAM/SAM/SOM sizing, competitive benchmarking, ROI business cases, and due-diligence support—grounded in McKinsey Matrix and Right-to-Win frameworks.

At Aurionpro Solutions, I mapped payment infrastructure adoption and competitive landscape across 22+ BFSI verticals and 30+ competitors using MECE frameworks, and sized a $500M+ addressable market across India, GCC, and Southeast Asia to shape regional expansion priorities. I build Excel-based ROI and scenario models across 6+ payment-technology product lines, create 30+ CXO-level strategy decks and formal business cases, and support deal pipeline impact (including ₹20 Cr in active deal pipeline), while also contributing to AuroPay research on merchant acquiring economics and ecosystem partner mapping. Earlier, I delivered structured cash-flow and tax-optimization work as a Finance Intern and completed 100% statutory compliance audits as an Audit and Tax Assistant.