At Ernst & Young GDS, I build market intelligence solutions for international clients, supporting market entry, go-to-market strategy, market sizing, and demand forecasting. I’ve supported more than 20 market intelligence and strategy projects and used CapIQ, Mergermarket, and LSEG for research and competitor benchmarking.
I also created a Make vs. Buy strategy framework and developed a DCF-based model to assess inventory decisions. By tracking more than 200 commodity price metrics, I helped power Power BI dashboards for supplier benchmarking and procurement visibility.

