I've built unified marketing data layers, attribution frameworks, and analytics systems across AdTech, Media, and MarTech for more than 12 years.
At OTT Advisors, I built scalable Snowflake data models and production SQL pipelines that consolidated high-volume ad server and DSP data, reducing monthly billing reconciliation from weeks to two days. I also delivered real-time pacing, revenue, and attribution reporting in Domo, Omni, and Tableau.
At Nielsen, I led analytics strategy and governance for marketing mix modeling inputs across TV, social, digital, and retail media. I partnered with agencies on recurring advertising data transfers, performed hands-on QA, and presented validated campaign insights and KPI trends to senior stakeholders.
Previously at Tribune Publishing, I led analysis for pay-for-performance initiatives, automated executive tracking across multi-market business units, and built Microsoft Dynamics CRM dashboards for sales and operations. My work connects delivery, spend, revenue, and financial targets into trusted reporting for business leaders.
