savana orcaputri
@savanaorcaputri
Digital content creator and KOL who grows audiences and optimizes content with data.
What I'm looking for
I’m a digital content creator and Key Opinion Leader specializing in personal branding, lifestyle, F&B, and sports content. I’ve built a strong audience base across TikTok and Instagram, with 415,700+ combined followers and 220M+ total views, and I focus on repeatable growth through clear storytelling and content strategy.
I collaborate with brands to turn insights into high-engagement campaigns, with a proven track record working with 95+ brands across F&B, beauty, finance, telco, and education. From ideation to production and performance tracking, I lead the full content workflow—copywriting, short-form video production, editing, publishing, and optimization using audience and platform analytics.
Alongside content creation, I bring an analytical foundation from 3 years in data-driven quality evaluation at ByteDance, including leading Root Cause Analysis (RCA) and building dashboards/templates to identify content and audience behavior trends. I’m recognized as Best Performer 2026 (APAC Region), and I bring an evidence-based mindset to every campaign—blending creativity with consistency, testing, and measurable results.
Experience
Work history, roles, and key accomplishments
Leads root cause analysis (RCA), quality scoring, and consistency frameworks across APAC, AMS, and EMEA regions. Designs dashboards and templates to identify content and audience behavior trends for content performance analysis.
Founder & Content Creator
Ava
Jan 2023 - Present (3 years 6 months)
Scaled a personal branding and spiritual wellness content brand to 206,000+ TikTok followers and 184,000+ Instagram followers. Secured collaborations with 35+ brands including BCA, Telkomsel, Wardah, Scarlett, and Kobi Education.
Founder & Content Creator
Full Belly With Ava
Jan 2021 - Present (5 years 6 months)
Built and grew a food and lifestyle content brand to 20,400+ followers, generating 3M+ likes and 13M+ views in the past year. Collaborated with 50+ brands and managed end-to-end content production, publishing, and performance tracking.
Content Creator
Sports & Lifestyle Content
Jan 2020 - Present (6 years 6 months)
Grew a niche sports lifestyle audience (running, yoga, pilates, strength training) with a 27.8% engagement rate. Reached 18,200+ unique accounts and generated 3,450+ interactions, with carousel training recaps as a top-performing content type.
Analyzed platform performance reports and audience interaction data to drive SOP and content alignment improvements. Maintained team accuracy above 90% through training and feedback facilitation.
Monitored TikTok Shop content trends and ensured platform compliance. Maintained 95% accuracy at high volume (100+ cases/day).
Supported 25+ monthly live events and 150+ talents/creators. Managed promotion videos, translation, and creator partnerships.
Director of Marketing Intern
PT Paragon Technology and Innovation
Sep 2021 - Dec 2021 (3 months)
Led social media content pillar brainstorms and executed 100+ content pieces. Drove 21,201 organic LinkedIn impressions and a 32.75% engagement rate.
Social Media Specialist Intern
Cretivox Broadcasting Network
Feb 2021 - Jun 2021 (4 months)
Grew a TikTok account to 85,000+ followers and 1M+ likes within 3 months. Produced and edited daily video content and delivered weekly analytics reports.
Marketing Communication Intern
KoinWorks
Jan 2021 - May 2021 (4 months)
Coordinated ambassador and community partnerships for digital campaigns. Managed 10,000+ customer engagement responses during digital events.
Education
Degrees, certifications, and relevant coursework
Universitas Indonesia
Law
Grade: Cum Laude (GPA 3.58)
Faculty of Law student at Universitas Indonesia, graduating in March 2023 with Cum Laude honors and a GPA of 3.58.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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