Open to opportunities

savana orcaputri

@savanaorcaputri

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Digital content creator and KOL who grows audiences and optimizes content with data.

Indonesia

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What I'm looking for

I’m looking for a role where I can lead content and growth with a data-driven mindset—combining brand partnerships, creative production, and performance analytics to consistently improve reach, retention, and engagement across platforms.

I’m a digital content creator and Key Opinion Leader specializing in personal branding, lifestyle, F&B, and sports content. I’ve built a strong audience base across TikTok and Instagram, with 415,700+ combined followers and 220M+ total views, and I focus on repeatable growth through clear storytelling and content strategy.

I collaborate with brands to turn insights into high-engagement campaigns, with a proven track record working with 95+ brands across F&B, beauty, finance, telco, and education. From ideation to production and performance tracking, I lead the full content workflow—copywriting, short-form video production, editing, publishing, and optimization using audience and platform analytics.

Alongside content creation, I bring an analytical foundation from 3 years in data-driven quality evaluation at ByteDance, including leading Root Cause Analysis (RCA) and building dashboards/templates to identify content and audience behavior trends. I’m recognized as Best Performer 2026 (APAC Region), and I bring an evidence-based mindset to every campaign—blending creativity with consistency, testing, and measurable results.

Experience

Work history, roles, and key accomplishments

Current

Evaluator - Search Safety

Current

ByteDance (TikTok)

Jul 2025 - Present (1 year)

Leads root cause analysis (RCA), quality scoring, and consistency frameworks across APAC, AMS, and EMEA regions. Designs dashboards and templates to identify content and audience behavior trends for content performance analysis.

Root Cause Analysis Dashboards Data Analysis Performance Analysis

Current

Founder & Content Creator

Current

Ava

Jan 2023 - Present (3 years 6 months)

Scaled a personal branding and spiritual wellness content brand to 206,000+ TikTok followers and 184,000+ Instagram followers. Secured collaborations with 35+ brands including BCA, Telkomsel, Wardah, Scarlett, and Kobi Education.

Personal Branding Short Form Video Production Copywriting Trendspotting TikTok Instagram Reels Brand Partnerships performance reporting Capcut InShot Adobe Premiere Pro Canva

Current

Founder & Content Creator

Current

Full Belly With Ava

Jan 2021 - Present (5 years 6 months)

Built and grew a food and lifestyle content brand to 20,400+ followers, generating 3M+ likes and 13M+ views in the past year. Collaborated with 50+ brands and managed end-to-end content production, publishing, and performance tracking.

Content Planning Short Form Video Production Copywriting TikTok Instagram Reels Brand Partnerships Performance Tracking Capcut InShot Adobe Premiere Pro

Current

Content Creator

Current

Sports & Lifestyle Content

Jan 2020 - Present (6 years 6 months)

Grew a niche sports lifestyle audience (running, yoga, pilates, strength training) with a 27.8% engagement rate. Reached 18,200+ unique accounts and generated 3,450+ interactions, with carousel training recaps as a top-performing content type.

Short Form Video Production Content Strategy TikTok Instagram Reels Audience Growth Performance Tracking

Content Safety Search QA

ByteDance (TikTok)

Dec 2023 - Jul 2025 (1 year 7 months)

Analyzed platform performance reports and audience interaction data to drive SOP and content alignment improvements. Maintained team accuracy above 90% through training and feedback facilitation.

SOP Development Content Alignment Quality Assurance Training Facilitation

Trust & Safety (E-Commerce)

ByteDance (TikTok)

May 2023 - Dec 2023 (7 months)

Monitored TikTok Shop content trends and ensured platform compliance. Maintained 95% accuracy at high volume (100+ cases/day).

Content Moderation Platform Compliance TikTok Shop Quality Assurance Trend Analysis

Live Streaming Ops Intern

ByteDance (TikTok)

Jul 2022 - Apr 2023 (9 months)

Supported 25+ monthly live events and 150+ talents/creators. Managed promotion videos, translation, and creator partnerships.

Live Streaming Operations Creator Partnerships Promo Video Translation event support

Director of Marketing Intern

PT Paragon Technology and Innovation

Sep 2021 - Dec 2021 (3 months)

Led social media content pillar brainstorms and executed 100+ content pieces. Drove 21,201 organic LinkedIn impressions and a 32.75% engagement rate.

Social Media Marketing Content Strategy Social Content Execution LinkedIn Performance Marketing Analytics

Social Media Specialist Intern

Cretivox Broadcasting Network

Feb 2021 - Jun 2021 (4 months)

Grew a TikTok account to 85,000+ followers and 1M+ likes within 3 months. Produced and edited daily video content and delivered weekly analytics reports.

Video Editing performance reporting Analytics