Sarita Sahoo

I’m a media analytics professional focused on data extraction, collection, validation, and reporting that turns large datasets into actionable insights. In my current Media Analyst role, I extract and analyze 5,000+ media articles monthly using Excel, Google Sheets, and Meltwater to surface sentiment trends and campaign performance.

I’m especially strong in quality checks, data interpretation, and building interactive dashboards that track Share of Voice and sentiment analysis—reducing manual reporting time by 15%. I collaborate with PR & Marketing to navigate ambiguous campaign goals, deliver recommendations through clear written and oral communication, and support optimized client strategies.