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Sara Marcela Villalobos SierraSS
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Sara Marcela Villalobos Sierra

@saravillaloboss

Customer experience and operations leader at Adidas Colombia who improved omnichannel service and built a consumer-focused training program.

Colombia
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At Sedealco, I advise on social food programs for schoolchildren and older adults, standardize menus to nutritional and budget requirements, and train kitchen teams in good manufacturing practices. I also manage events for up to 1,000 people.

At Adidas Colombia, I directed omnichannel consumer service across e-commerce, stores, and distributors, coordinating with internal, regional, and global stakeholders. I managed BPO providers and service metrics, and used consumer feedback and trend alerts to identify at-risk cases and inform process changes.

I also led onboarding and ongoing training at Adidas, producing video content with Canva and AI tools. When a provider system failure delayed refunds, I investigated the issue, coordinated with the provider and bank, and introduced weekly follow-ups to ensure all refunds were completed.

At Onelink BPO, I supervised and trained agents, designed consumer-focused learning content, and managed knowledge resources and the LMS. Earlier, I opened and ran Restaurante Coloquial, leading a 20-person kitchen team, and managed corporate and social events at Hotel Sheraton Bogotá.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

edX logoED

edX

Certification, Project Management

Certification in Agile Project Management from edX in 2022.

Universidad Externado de Colombia logoUC

Universidad Externado de Colombia

Diploma, Bar and Restaurant Management

Diploma in Bar and Restaurant Setup from Universidad Externado de Colombia in 2013.

CC

Corporación Colegiatura Colombiana

Professional Degree, Gastronomy

Professional degree in Gastronomy and Professional Cooking from Corporación Colegiatura Colombiana in 2010.

SENA logoSE

SENA

Certification, Quality and Environmental Management

Certifications in ISO 9001 (Quality Management) and ISO 14001 (Environmental Management) from SENA in 2010.

Tech stack

Software and tools used professionally

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