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sarah rabbaniSR
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sarah rabbani

@sarahrabbani1

Content strategist at Brand Bulls who grew Arabian Essence revenue 45% through storytelling-led content and Meta Ads.

India
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At Brand Bulls, I manage Meta and Google Ads accounts, write ad copy, and test creatives to improve campaign performance. I also turn campaign data into client reports and content recommendations.

At Arabian Essence, I built a premium dry fruits and dates brand from scratch, defining its positioning, tone of voice, and audience segments. Storytelling-led content and Meta Ads campaigns grew revenue by 45%.

At Learn With Fraternity, I improved a blog’s Google ranking from #11 to #2 through keyword research, on-page optimization, and content updates. I also built backlinks and tracked performance with Google Search Console.

My work spans content strategy, paid media, SEO, and e-commerce marketing. I’ve also built a Power BI dashboard analyzing attrition, salary, and retention.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Graphic Era University logoGU

Graphic Era University

MBA, Marketing & Analytics

2022 - 2024

Grade: 8.6 CGPA

MBA in Marketing & Analytics with a CGPA of 8.6.

Graphic Era University logoGU

Graphic Era University

BA (Hons), English

2019 - 2022

Grade: 8.54 CGPA

BA (Hons) in English with a CGPA of 8.54.

Tech stack

Software and tools used professionally

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