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Sarah Rabbani

@sarahrabbani

Content strategist at Brand Bulls who grew Arabian Essence revenue 45% through storytelling-led content and paid social.

India

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At Brand Bulls, I manage Meta and Google Ads accounts, write ad copy, and test creatives to improve campaign performance. I turn campaign data into client reports and content recommendations, and use ClickUp to streamline tracking and reporting.

As Co-Founder of Arabian Essence, I built a premium dry fruits and dates brand from scratch, shaping its positioning, tone of voice, and audience segments. Storytelling-led content and Meta Ads helped grow revenue by 45%.

At Learn With Fraternity, I improved a blog’s Google ranking from #11 to #2 through keyword research, on-page optimization, and content updates. I’ve also created SEO content and marketing campaigns for food, fitness, and e-commerce brands.

Experience

Work history, roles, and key accomplishments

Current

PPC Manager

Current

Brand Bulls

Jun 2026 - Present (5 months)

Managed 32+ Meta and Google Ads accounts, writing ad copy and testing creatives to improve CPL, CTR and conversions. Led a team, assigning tasks and keeping campaign delivery on schedule.

Meta Ads Google Ads Ad Copy Creative Testing CPL CTR Conversion Rate Optimization Team Leadership ClickUp Reporting

Co-Founder

Arabian Essence

Aug 2024 - Mar 2026 (1 year 7 months)

Built a premium dry fruits and dates brand from scratch, defining brand positioning, tone of voice and audience segments. Grew revenue 45% through Meta Ads campaigns backed by high-converting creatives and copy.

Brand Positioning Content Strategy Social Media Strategy Meta Ads Creative Testing Copywriting Funnel Stage Planning Revenue Growth

Freelance Digital Marketer

NextLeap Digital Solutions

Jan 2025 - Jun 2025 (5 months)

Created content strategies and ad creatives for food and fitness brands. Ran social media campaigns and improved engagement metrics.

Content Strategy Ad Creatives Social Media Campaigns seo writing Marketing Copy Client Management

E-commerce Marketing Manager

Fairtrade Pvt. Ltd.

Jan 2025 - Mar 2025 (2 months)

Managed product listings and ad campaigns on Amazon, Flipkart & Meesho. Increased online sales by 15% through ad optimization.

Amazon Flipkart Meesho Product Listing Advertising Campaigns Ad Optimization Sales Growth

SEO & Content Intern

Learn With Fraternity

Aug 2024 - Dec 2024 (4 months)

Improved a blog's Google ranking from #11 to #2 through keyword research, on-page optimization and content updates. Built backlinks and tracked performance with Google Search Console.

SEO Keyword Research On Page SEO Content Updates Backlink Building Google Search Console