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@sarahelsokkary
Strategic executive driving growth, performance and partnerships for fintech and digital services.
I am a strategy-focused executive with extensive leadership experience in fintech, digital services and commercial planning, driving growth, fundraising and operational excellence across Egypt and the region. I have led country teams, overseen budgeting and KPIs, managed investor and partner relationships, and acted as Board Secretary in multiple organizations.
My background spans scaling SuperApps and payment platforms, implementing performance and governance frameworks, and integrating new entities post-acquisition. I combine commercial, financial and operational strategy with hands-on execution to deliver measurable revenue and efficiency results.
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Work history, roles, and key accomplishments
PaySky
Aug 2023 - Present (2 years 3 months)
Create and adapt corporate strategic planning and positioning, integrate performance KPIs with organizational goals, and lead fundraising, investor and key partner relations as Board Secretary to drive growth and capital raises.
PaySky
Aug 2023 - Present (2 years 3 months)
Lead Egypt's super-app launch and country operations, define commercial, marketing, financial and operational strategies, and manage budgeting, reporting and cross-functional delivery to grow revenue and operational KPIs.
Tpay Mobile
Jan 2021 - Jun 2023 (2 years 5 months)
Led group performance reporting, defined group KPIs and scorecards, improved processes and governance, and acted as Board Secretary overseeing investments, capital raises and integrations for new entities.
Jumia Egypt
Sep 2018 - Dec 2020 (2 years 3 months)
Led Jumia's digital services platform for bills and recharge, defined commercial and operational strategy, managed partner and bank relationships, and drove revenue growth, budgeting and KPI tracking.
Jumia Egypt
Feb 2018 - Aug 2018 (6 months)
Managed commercial planning for Fashion & Beauty, provided data-driven analysis to guide merchandising and profitability, and collaborated with marketing and operations to improve customer experience.
BP
Jun 2011 - Apr 2016 (4 years 10 months)
Implemented budgeting and performance reporting for Procurement & Supply Chain, tracked regional KPIs and HSE measures, and developed reporting tools to optimise North Africa PSCM performance.
HC Securities & Investments
Dec 2007 - May 2011 (3 years 5 months)
Managed client reporting and performance evaluation for funds and portfolios (c. EGP 8B AUM), prepared proposals and contracts, supported marketing campaigns and researched investment opportunities.
Central Bank of Egypt
Feb 2007 - Dec 2007 (10 months)
Conducted investment analysis and supported financial research and reporting during a tenure in the Central Bank's investment functions.
Degrees, certifications, and relevant coursework
MCIPS - Advanced Certificate in Procurement and Supply Operations, Procurement and Supply
Awarded the MCIPS Advanced Certificate in Procurement and Supply Operations in November 2015.
Master of Business Administration, Finance
2005 - 2008
Grade: Highest Honors
Activities and societies: Research & Teaching Assistant; summer internships at Merck & Co (2004) and CIB (2003)
Completed a Master of Business Administration with specialization in Finance, graduating with Highest Honors in May 2008.
Bachelor of Business Administration, Finance
2002 - 2006
Activities and societies: Minor in Economics; internships including Johnson & Johnson (2002)
Earned a Bachelor of Business Administration with a specialization in Finance and a minor in Economics, graduating in February 2006.
Thanaweyya Amma, Secondary Education
1988 - 2001
Grade: 99%
Activities and societies: Captain of volleyball first team; class president (1997–2001); piano (Trinity College)
Completed Thanaweyya Amma in the Science Section with a 99% final score.
Software and tools used professionally
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