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Saory Roldan

@saoryroldan

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Graphic designer and UPC student who designed El cholo Ramos’s brand from concept through implementation.

Peru

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What I'm looking for

I’m looking to specialize in UX/UI or product design, creating products that are attractive, intuitive, and accessible for users.

At Universidad Peruana de Ciencias Aplicadas (UPC), I’m building a foundation in graphic design, with an interest in creating attractive, intuitive, and accessible products.

For El cholo Ramos, I designed the brand from concept through implementation. I defined its brand strategy, including competitor analysis and market positioning.

At Asociación Preludio, I contributed graphic materials for marketing campaigns and events, and shared ideas for design projects.

At Gamejam UPC, I collaborated with a multidisciplinary team on a video game in a 72-hour period. I designed the game’s characters, environments, and interfaces.

Experience

Work history, roles, and key accomplishments

Brand Designer

El Cholo Ramos

Jan 2025 - Dec 2025 (11 months)

Executed complete brand design from concept to implementation. Defined brand strategy including competitor analysis and market positioning.

Brand Design Brand Strategy Competitive Analysis Social Media Design

Gamejam Participant

Gamejam UPC

Jan 2024 - Dec 2024 (11 months)

Collaborated with a multidisciplinary team to develop a video game within a 72-hour timeframe. Designed visual elements including characters, scenes, and interfaces.

Game Design Teamwork Time Management Visual Design