Santiago Fava

Member of the onboarding team for Deuna, Ecuador's leading digital wallet, driving initiatives for 4,000,000+ users. Contributed components to the company's Design System, built a Figma plugin to measure component adoption, redesigned the facial recognition flow, optimized in-app video game purchase flows, and introduced a visual validation process into the development cycle.

Led the design and scalability of metered parking products across 5 municipalities, ensuring a consistent experience for 300,000+ active users. Built and documented comprehensive Design Systems, executed end-to-end design of a new InsurTech SaaS/mobile product achieving a 45% increase in user autonomy, designed complex data visualization modules for an AgTech ecosystem, implemented design QA and a

Designed conversion-oriented experiences (CRO), collaborating with developers and stakeholders to translate requirements into scalable interfaces. Created the main sales channel for Evolve Funnels by designing a VSL Landing Page integrated with CRM for lead analysis, and optimized the conversion funnel for The Animal Center, reducing user contact time from 20.7 seconds to 2.7 seconds.

Pursuing a postgraduate degree in Strategic Design for Innovation, expected to complete in April 2027.

Completed a course in Product Management from February to April 2026.

Earned a Bachelor's Degree in Industrial Design from 2018 to 2025.

Achieved the First Certificate in English (B2) in November 2024.

Completed the User-Centered Design (ICARO) course from October to November 2022.