Open to opportunities

Santiago Baena Santamaria

@santiagobaenasantama

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Product Design Engineer and creative director building 3D studios and digital brand experiences.

Colombia

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What I'm looking for

I’m looking for a role where I can lead product and 3D design with real commercial impact—combining design thinking, creative direction, and generative AI. I want a team that values ownership, fast iteration, and measurable results.

I’m a Product Design Engineer from Universidad EAFIT with a strong track record in entrepreneurship, creative direction, and commercial development. As co-founder and co-director of Dynasty Studio, I founded and scaled a 3D animation studio from scratch, shaping creative concepts through final production while growing a client portfolio that includes Postobón and Yamaha.

I run the full commercial cycle—prospecting, closing, building strategic alliances, and managing contracts—while owning marketing strategy through Meta Ads and event/OOH activations. In parallel, I’ve worked as an independent designer on brand identity, packaging, and product prototypes, and I apply technical tools like CAD software and generative AI to deliver results in dynamic environments.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Creative Director

Current

Dynasty Studio

Jan 2023 - Present (3 years 5 months)

Founded and scaled Dynasty Studio from scratch, leading 3D animation and creative direction for brands including Postobón, Yamaha, and Bajaj. Owned the full commercial cycle (prospecting, deal closing, contract management) and managed Meta Ads and event/OOH activations while overseeing post-production and operations.

Creative Direction Contract Management Meta Ads Project Management After Effects

Freelance Graphic & Product Designer

Independent Designer

Jan 2020 - Jan 2022 (2 years)

Delivered brand identity design (logos, manuals, visual systems), packaging design, and product prototypes for entrepreneurs and SMEs. Produced conceptual sketches and product renders for commercial presentations and built a client network that enabled creation of Dynasty Studio.

Brand Identity Design Graphic Design Packaging Design Product Prototyping Product Renderings Sketching Premiere Planning For Presentations Canva Adobe Photoshop

Education

Degrees, certifications, and relevant coursework

Universidad EAFIT

Bachelor of Science, Product Design Engineering

2019 - 2024

Activities and societies: Sofasa Renault concept car project; Best Sketch at AutoCAD IDP Awards. Recreational electric vehicle: structural design, prototype build, and sponsorship-based funding.

B.Sc. in Product Design Engineering at Universidad EAFIT in Medellín. Completed capstone/project work including concept car aesthetic design for Renault Latin America (Best Sketch at AutoCAD IDP Awards) and a recreational electric vehicle prototype.

Colegio Colombo Británico

High School Diploma, Bilingual Track

Activities and societies: English B2 level; Model United Nations (MUN): public speaking, negotiation, and debate; digital marketing content strategy.

High School Diploma in a bilingual track at Colegio Colombo Británico in Medellín. Participated in Model United Nations (MUN) and maintained an English B2 level.