At Self-Employed, I lead UX and product strategy for founder-led teams, defining MVP scope, information architecture, and complex workflows that align business goals with engineering requirements. For Nextere, a B2B Health Insurance SaaS Platform, I defined multi-tier access control across four role hierarchies and translated insurance rules into application states and commission distribution wireflows.
Previously, at VONAGE, I defined interaction workflows for VBC desktop and mobile apps and streamlined enterprise Admin Portal API setup flows with developer specs in Jira. At VBIT, I led design across fintech and crypto platforms, including wallet, mining, and enterprise systems; earlier, I designed e-commerce experiences at EMXCEL SOLUTIONS and web and mobile applications at YUDIZ.

