sandeep aitha

Joined as the first key hire and led product and growth execution, scaling verified listings from 3,000 to 15,000+ across 6+ states. Built a GIS information system (300+ layers, 50+ cities), grew Instagram from 15k to 120k+ organically, and helped create a developer-focused product enabling a ₹150Cr land deal.

Owned virality engineering and AI product design, launching 250+ campaigns with 50+ Instagram-recognized trends that generated 1.5B+ views and 1M+ app installs. Led a 20-person cross-functional team, redesigned the template pipeline (improving click rates 15%, creation 25%, sharing 10%, reducing acquisition costs 20%), and helped design a V1 text-to-video generative AI architecture.

Launched and scaled mAst to India’s #1 template app by DAU and revenue, reaching 20M+ organic installs, 1.5M DAU, and $2.5M annual revenue. Built creator operations with 20+ creators, driving 60% organic acquisition share and 30% lower CPA, and achieved 10x cheaper and 2x faster template production.

Pivoted VidStatus (3.5M peak DAU) from consumption to a creation-centric product while maintaining engagement and retention. Led field research across North and South India to shape the product roadmap.

Built content discovery and curation systems for the VidStatus Telugu community, improving retention by 15%, session length by 20%, and lowering CPA by 30%. Consistently outperformed other communities through improved content routing and curation.

Earned a B.Tech in Material Science from IIT Kanpur, graduating in 2016.