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Samuel CharlesSC
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Samuel Charles

@samuelcharles

YouTube analytics and content strategy specialist improving retention, CTR, thumbnails, and SEO.

Nigeria
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What I'm looking for

I’m looking for full-time remote YouTube analytics & content strategy work where I can run data-backed audits, improve retention and CTR, build SEO content packs, and turn insights into repeatable channel growth systems.

I’m a YouTube analytics and content strategy specialist with 3+ years of hands-on project work optimizing channel performance across retention, CTR, thumbnail psychology, and SEO. My engineering student background keeps me systematic and data-driven: I diagnose what is broken, build the fix, and measure what changes.

In project-based work, I delivered a full audit for a 112K-subscriber football creator, pinpointing critical disconnects like subscriber count vs. view velocity. I traced root causes to cold-open structure failure and thumbnail psychology misalignment, then delivered a retention blueprint with timestamp-mapped engagement triggers and algorithm-timed controversy hooks.

I’ve also built complete SEO content packs for early-stage creators, using vidIQ, TubeBuddy, and Google Trends for keyword architecture, tag strategy, and cross-platform alignment. From hook engineering to thumbnail science and engagement gamification, I turn analytics into repeatable growth systems, and I’m available full-time for remote roles (GMT+1).

Experience

Work history, roles, and key accomplishments

IN
Current

YouTube Analytics Specialist

Independent

Feb 2023 - Present (3 years 1 month)

Delivered channel audits and content strategy for a 112K-subscriber football creator (URKG), diagnosing cold-open and thumbnail psychology misalignment that limited view velocity (~3K/upload) and producing a timestamp-mapped retention blueprint. Created an SEO content pack and engagement gamification framework for an early-stage Arsenal creator (1.2K subs) using Google Trends and cross-platform tr

Education

Degrees, certifications, and relevant coursework

Nnamdi Azikiwe University logoNU

Nnamdi Azikiwe University

Bachelor of Science, Civil Engineering

2023 - 2028

Pursuing a Bachelor of Science in Civil Engineering at Nnamdi Azikiwe University in Awka, Nigeria, expected to complete in 2028.

Tech stack

Software and tools used professionally

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