Sam U

- Responsible for Cambodia’s full-funnel Performance Marketing for IMF & Liquid Portfolio - leading strategy, A&P planning, media investment, execution and deep-dive performance analytics to drive measurable business growth
- Building & scalling MarTech & CRM ecosystems, including tracking infrastructure and lifecycle programs, enabling data-led decision making across Top to bottom funnel
- Singl

• Lead Digital planning & implementation, year-on-year for Aptamil & Dumex portfolio - AWO & Campaign planning across owned, earned, paid strategies aligned with brand & business objectives.
• Quarterly BLS & AB tests to improve campaign performance & efficiency in driving mid & bottom funnel
• Lead the creation and implementation of digital campaigns across various channels including CRM, Web

• Lead all digital media planning, and omnichannel execution for Dugro portfolio (Core, Flavours, TN), managing $XX million budget across Meta, Google, publishers, KOLs, and ecommerce.
• Consulted on 2025 Full year & Always On digital marketing plan, aligning markets pecific activities with global brand and tactical campaigns.
• Lead AWO performance improvement with media agencies for all portfoli

• Driving and leading digital strategies & innovations for brands headquartered in Cambodia, Thailand and Laos markets.

Focused brands: Unilever group , Danone, Heineken group (Laos), Carlsberg group, Manulife, L’Oreal

• Ownership: Full ownership and accountability for the success of Havas relationship with the client across multiple business units and key stakeholders.
• Leadership: Establish

1.Led digital marketing department for HSP & Palladium luxury malls, responsible for driving overall owned (social, website, app user growth) annual digital campaign/festival/season/EOSS planning & execution.
2. Managed digital P&L, multiple agency management, Campaign PLE & optimizations to maximize SEM, DB360, GA metrics for click through, page view, product view, conversion rate, and bounce rat

Brands: L'Oréal Paris India, Fila India, NYX Professional India, HBO India, Tide India, Bisleri Water International.

Content:
- Social media planning and execution as part of a team of social and digital specialists
- Viral Instagram stories, Snapchat content conceptualisation and execution on brands
- Input into social media strategy for a broad range of clients and sectors
- Day-to-day managem

Managing Clients: I am in (Future Group), TUI India, Numero Uno Jeans, Kalinga Lancers

STRATEGY
•Develop digital marketing campaign guidelines outlining the digital strategy and assets in partnership with agency and brand managers
•Developing new plans and campaigns to drive organic growth for Clients social media platforms
•Participate in cross functional team meetings to contribute digital inn

Pursued a Bachelor of Business Administration with a focus on Business Administration and Management.