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Samson AfolayanSA
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Samson Afolayan

@samsonafolayan

Marketing and brand strategist at Vin & Sam Studio, shaping campaigns from strategy through creative and production.

Nigeria
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At Vin & Sam Studio, which I founded in 2022, I develop marketing and brand strategy for founders and growing businesses, taking campaigns from strategy through the video, design, and copy that ships.

As a freelance/contract Marketing & Brand Strategist, I work with clients across travel, wellness, sports, fashion, and hospitality. For RSP Global Travels, my content strategy and Meta Ads work generated 165+ leads and increased engagement by 75%.

At Drench Media, where I worked with Samuel Adegboyega from 2020 to 2025, I contributed to strategy and execution across paid social, email marketing, and web development. For NABV, I co-developed a conference strategy that raised $130K and filled all 32 exhibitor slots, beating a $125K goal.

For LivingRite Care, I worked on a full-funnel Meta lead generation system that brought in 128 verified leads at about $0.70 per lead, with a 4–5× return on ad spend. I also built drenchmedia.com from scratch on WordPress, and my email marketing work using Zoho Campaigns achieved a 33.6% open rate against a 21% industry average.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of Ilorin logoUI

University of Ilorin

Bachelor of Science, Chemistry

Pursued a Bachelor of Science in Chemistry.

Tech stack

Software and tools used professionally

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