At WintactiX, I built a product-led growth pipeline for an AI SaaS platform, connecting PostHog activity with Clay enrichment and HubSpot contacts. I also developed real-time lead scoring that updates after user prompts and sends Slack alerts.
I developed Zoho CRM Deluge automations, including commission calculations and a central WhatsApp messaging flow connected through Make. I also built an Attio app that lets an existing Zoho product work with Attio across object types.
As a Zoho Expert at EffectivBiz, I built a lead integration that moves web form submissions through middleware and an API layer into Zoho CRM. I developed matching logic to link incoming data to existing records or create new leads, while preserving relationships among Accounts, Contacts, and Lead Activities.
At Databeys (3li.Global), I built web applications and REST APIs in Node.js and designed CRM workflows across HubSpot, Zoho, Freshworks, and Pipedrive. Earlier, at Corbis Solution, I built and maintained .NET ERP modules and designed SQL schemas and migrations.
