Samanjana Baidya
@samanjanabaidya
Senior Data Analytics and Automation Specialist specializing in legacy migration and pipeline modernization.
What I'm looking for
I am a Senior Data Analytics and Automation Specialist with 9+ years of experience across financial services and logistics, starting in 2014 with external IT audit and data analysis for US stock exchange-registered companies. I specialize in legacy migration, data analytics, and pipeline modernization, turning internal databases and spreadsheets into actionable decision support using SQL, Python, Power BI, Excel, and VBA macro automation.
At Societe Generale Global Solution Centre, I extracted, loaded, and reconciled large financial datasets, built interactive KRI/KPI dashboards for real-time executive decision-making, and developed 100+ rapid tactical solutions—migrating legacy VBA frameworks into scalable Python/SQL pipelines that eliminated 4 FTEs and improved efficiency by 60%. I also architected anomaly detection and “true-breaks” tools to reduce operational risk and trade reconciliation errors, and I enforced data governance best practices across analytics products.
Experience
Work history, roles, and key accomplishments
Co-Founder & Product Lead
NOX Detox
Jan 2023 - Present (3 years 5 months)
Built and managed an end-to-end D2C e-commerce brand, tracking product performance and designing customer acquisition funnels using data-driven marketing decisions. Automated business workflows with advanced prompt engineering and AI tools and performed multi-source data reconciliation across finance, marketing, and supply chain.
Specialist Software Engineer
Societe Generale
Jan 2016 - Jan 2023 (7 years)
Extracted, loaded, and reconciled large financial datasets to improve data accuracy for TSU and OTC teams. Built real-time KRI/KPI dashboards and migrated legacy VBA automations into Python/SQL pipelines, eliminating over 4 FTEs of manual processing and improving pipeline efficiency by 60%.
Fraud & Logistics Analytics
Flipkart India Pvt. Ltd.
Feb 2016 - May 2016 (3 months)
Analyzed end-to-end D2C logistics and financial data with SQL to identify fraud patterns and prevent revenue leakage across vendor consignment workflows. Automated weight/zone consignment verification to deliver data-driven risk insights and ad hoc reports to leadership.
External IT Auditor
KPMG Global Services
Jan 2014 - Jan 2016 (2 years)
Performed IT audits for US-registered organisations, including completeness testing and ledger TB anomaly reconciliation, then delivered stakeholder reporting. Designed a financial reconciliation tool for Credit Suisse and JPMC that was recognized as an analytical best practice.
Education
Degrees, certifications, and relevant coursework
Christ University
Master of Computer Applications (MCA), Computer Applications
Grade: First Rank Holder
Earned a Master of Computer Applications (MCA) at Christ University and graduated as a First Rank Holder.
Kyungpook National University
Research Internship, International Research
Completed an international research internship at Kyungpook National University in Daegu, South Korea.
MAKAUT (WBUT)
Bachelor of Computer Applications (BCA), Computer Applications
2011 -
Studied for a Bachelor of Computer Applications (BCA) at MAKAUT (WBUT).
Availability
Location
Authorized to work in
Social media
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