Open to opportunities

samale morning star

@samalemorningstar

Digital Marketing Manager driving ethical, data-led growth for mental health brands through content and performance marketing.

India

Message

What I'm looking for

I’m looking for a digital marketing role where I can drive ethical, data-driven growth—owning content strategy, social media performance, and SEO/SEM—to create meaningful engagement for mission-led brands.

I’m a results-oriented Digital Marketing Manager with hands-on experience in social media management, content strategy, and performance marketing for mental health brands. I lead end-to-end digital marketing and content strategy, ensuring brand communication aligns with ethical standards in the mental health space.

I build content calendars across Instagram Reels, static posts, and Stories, and continuously optimize using platform insights and GA4 fundamentals. Previously, I developed and executed multi-platform social media strategy for a mental health organization, using daily planning and analytics-driven adjustments to grow engagement, reach, and brand awareness.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Weboku

Dec 2024 - Mar 2026 (1 year 3 months)

Led end-to-end digital marketing and content strategy for a mental health-focused organisation, growing social media following, post reach, and campaign engagement. Managed monthly content calendars, analysed performance using platform insights and GA4 fundamentals, and ensured ethical brand communication.

Digital Marketing Content Strategy Social Media Management Campaign Planning Performance Analytics GA4 Ethical Marketing

Social Media Manager

M.K. Consultant

Dec 2022 - Nov 2024 (1 year 11 months)

Developed and executed social media strategy across platforms for a mental health organisation. Planned and published daily content to increase engagement and brand awareness, while monitoring analytics and adjusting the content mix based on performance trends.

Social Media Strategy Content Planning Content Publishing Brand Voice Analytics Performance Optimization

Digital Marketing Intern

Anath (Startup)

Feb 2022 - Nov 2022 (9 months)

Assisted in planning and executing digital marketing campaigns and supported content creation and community management. Built practical experience with social media tools, scheduling platforms, and performance reporting.

Marketing Campaigns Content Creation Community Management Scheduling performance reporting

Education

Degrees, certifications, and relevant coursework

S.S. DEGREE COLLAGE

Bachelor of Business Administration (BBA), Marketing

Bachelor of Business Administration (BBA) in Marketing with coursework in branding, consumer behaviour, marketing strategy, and digital communications.