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Salman Zulfiqar

@salmanzulfiqar

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I build scalable brand identities, design systems, and campaign assets for digital-first businesses.

Pakistan

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What I'm looking for

I'm looking to lead brand identity, design system, and campaign work where I can own projects end to end, collaborate across teams, and create scalable visual experiences.

I've built visual identities, brand guidelines, and campaign design systems for 50+ clients across climate tech, hospitality, and restaurants.

At Roots BMD Group, I progressed from Junior Graphic Designer to Senior Designer, directing brand identities, reusable design systems, creative QA, and cross-functional timelines.

At Hierys, I led end-to-end identity and campaign design for European clients, creating modular systems and social assets for recurring monthly campaigns. I also mentored junior designers and partnered on delivery planning.

I'm currently designing brand identities and content strategies at Boodmoard Studio, while bringing hands-on experience across web, print, social, motion, and conversion-focused digital experiences.

Experience

Work history, roles, and key accomplishments

Current

Brand Designer & Content Strategist

Current

Boodmoard Studio

Feb 2025 - Present (1 year 8 months)

Create standalone brand identities for local and international clients. Manage brand design and content strategy, aligning visual identities with marketing objectives.

Brand Identity Content Strategy Visual Frameworks Marketing Assets

Senior Graphic Designer

Hierys

Jan 2026 - Sep 2026 (8 months)

Led end-to-end brand identities and campaign design for European clients. Engineered scalable visual identity and modular design systems for recurring campaigns.

Brand Identity Campaign Design Design Systems Social Media Design Creative QA Mentorship

Senior Designer

Roots BMD

Jul 2024 - Jan 2026 (1 year 6 months)

Directed end-to-end brand identities and reusable design systems across client campaigns. Led creative QA, cross-functional timelines, and mentored junior staff.

Brand Identity Design Systems Creative QA Mentorship Social Media Marketing

Creative Director & Project Manager

Mehmanghar Stays

Mar 2024 - Feb 2025 (11 months)

Created foundational brand identity and directed UX architecture for a luxury rental platform. Delivered a conversion-focused booking website and maintained visual systems.

Brand Identity UX Architecture Web Design Visual Systems Project Management

Junior Graphic Designer

Roots BMD

Feb 2022 - Jun 2024 (2 years 4 months)

Produced social and campaign assets within established brand systems. Developed logo concepts and press-ready production files, earning promotion to Senior Designer.

Social Media Design Logo Design Layout systems Documents For Production

Graphic Designer

Linger Lifecycle Pvt.Ltd.

Feb 2021 - Dec 2021 (10 months)

Managed remote team design output, creating visual identities for three internal sub-brands. Produced multi-channel campaign graphics and streamlined asset workflows.

Brand Identity Campaign Graphics Video Content Workflow Optimization