Open to opportunities

Saba Aftab

@sabaaftab

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Senior graphic designer blending brand identity and UI/UX for global products.

Pakistan

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What I'm looking for

I’m looking for a role where I can own projects end-to-end—shaping brand identity while designing UI/UX and campaign creative in a fast-moving, remote-friendly team.

I’m a Senior Graphic Designer with 13 years of experience across branding, campaign design, UI/UX, and social media. Most of my career was at a US-based tech company, where I took full ownership of projects—building product interfaces while running large-scale marketing campaigns for international clients.

I develop and maintain brand and visual guidelines, including a design language used across more than 10 enterprise marketing touchpoints. I also design UI/UX from wireframe through production (event discovery, ticket booking, member content, and post-event media access) and lead go-live campaign creative across Europe, Asia, South America, and LATAM.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Various Clients

Jan 2012 - Present (14 years 6 months)

Designed awareness and advocacy materials for education campaigns across Pakistan and developed branding and logo design for multiple clients. Delivered creative outputs for international organizations working on policy and education initiatives.

Brand Design Visual Identity Typography Layout Design Illustration

Senior Graphic Designer & Marketing Lead

Smart IS

Jul 2014 - Jan 2026 (11 years 6 months)

Developed and maintained the Smart IS Accelerators Campaign brand and visual guidelines across 10+ enterprise marketing touchpoints and led social media content planning and delivery. Designed event and go-live campaign creative for international clients, and built UI/UX for web and mobile experiences including ticket booking and appointment scheduling.

Visual Identity Logo Design Brand Guidelines Campaigns Social Media Creative Content Planning Brand Voice Interface Design UI UX Wireframing Prototyping Design Systems Campaign creative Typography Layout Design

Graphic Designer

Gifto Travels

Feb 2013 - Jul 2014 (1 year 5 months)

Designed logos, landing pages, and web layouts for Gifto Travels, Gifto Holidays, and lead-generation platforms. Standardised Gifto Travels brand identity and produced promotional marketing collateral for Philippines campaign initiatives.

Logo Design Landing Page Design Brand Identity Brand Guidelines Marketing Collateral Typography Layout Design

Graphic Designer

Designwebbs

Jan 2012 - Feb 2013 (1 year 1 month)

Designed websites for Designwebbs, Emporium Jewelry, Sweat Gymnasium, and an E-Book Publisher platform. Created book covers, digital illustrations, and marketing banners for publishing clients.

Website Design Book Cover Design Illustration Banner Typography Layout Design Digital Design