Open to opportunities

Salman Ali

@salmanali7

Message

UI/UX and product designer driving user engagement and conversion through data-informed design.

India

Message

What I'm looking for

I seek product-focused roles where I can apply research-driven design to boost engagement and conversions, collaborate cross-functionally, and scale design systems.

I am a UI/UX and product designer with 2+ years of experience scaling digital products, reducing friction, and delivering measurable business impact through user-centered design and cross-functional collaboration. I design end-to-end experiences, build scalable design systems, and apply research-driven decisions to improve engagement and conversion.

My recent work includes launching backtesting workflows, introducing gamified learning modules, and improving conversion and usability for ERP platforms. I combine strong visual craft, attention to detail from VFX production experience, and continuous learning in product adoption, mobile UX strategy, and AI-assisted design.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer

Current

Backtest Lab

Jul 2025 - Present (11 months)

Designed core backtesting workflows and a scalable design system, increasing user engagement by 45% and enabling 35% faster time-to-completion while cutting design-to-development handoff time by 30%.

User Research Interaction Design Design Systems Figma Prototyping Usability Testing UI Design

UI/UX Designer

The Developer Company

Feb 2025 - May 2025 (3 months)

Sole designer on an ERP platform, improving conversion rate by 25% through research-driven redesigns that resolved 10+ usability issues and reduced scroll depth and rage clicks.

User Research Usability Testing Wireframing Visual Consistency Prototyping Figma

SHF Artist

88 Pictures

Jan 2023 - Jan 2024 (1 year)

Collaborated on finalizing over 400 high-quality shots for DreamWorks' series Bad Guy, maintaining 98% on-time delivery and ensuring visual consistency under strict timelines.

Visual Design Attention To Detail Photoshop After Effects Collaboration Quality Control

Education

Degrees, certifications, and relevant coursework

Poornima University

Bachelor of Science, Animation & VFX

Bachelor of Science in Animation & VFX completed at Poornima University in 2023, focusing on animation, visual effects, and related production workflows.