Salmah Lasisi

Designed and maintained automated Google Sheets-based reporting for trainer engagement and operational performance. Built automation scripts to clean and synchronize datasets and partnered with stakeholders to improve performance tracking for training programmes.

Integrated and transformed data from CRM systems, social platforms, and APIs to deliver end-to-end customer and operational analytics reporting. Optimised data pipeline performance on Google Cloud Platform and trained non-technical users using Power BI and Excel.

Built executive-level Power BI dashboards to track sales and operational performance and defined KPIs with stakeholders. Developed customer segmentation, cohort analysis, and sales forecasting models, and automated reporting using SQL and Power BI to reduce manual effort.

Developed customer segmentation dashboards to improve campaign targeting and performed sentiment analysis to identify customer engagement drivers. Implemented Power BI Dataflows for automated data refresh and supported Power Platform workflow improvements to enhance operational efficiency.

Conducted customer and sales analytics to identify acquisition opportunities and created dashboards and analytical reports to support decision-making. Implemented a data warehousing system and used data storytelling techniques to communicate insights to stakeholders.

Completed a Diploma in Data Engineering, building skills in data workflows and engineering concepts to support analytics and reporting.

Earned a B.Ed. in Physics, studying physics fundamentals and related education-focused coursework.